Marketing Executive

Job Posting: Marketing Executive (E-commerce, D2C & Agency Coordination)

Position: Marketing Executive (E-commerce & D2C Growth)
Industry: Perfumes, Fragrances, and E-commerce Retail
Employment Type: Full-Time
Location: Dubai UAE

Job Overview

We are seeking an organized, data-driven, and highly creative Marketing Executive to lead the day-to-day execution of our online Direct-to-Consumer (D2C) growth strategy. In this role, you will be the primary operational bridge between our perfume brand and our external performance marketing, content production, and web development agencies. Your core mission is to ensure that external agencies launch high-converting creative assets, maximize ad spend, and flawlessly execute campaigns that scale our digital store sales.

Key Responsibilities

• Agency Management & Briefing: Serve as the central point of contact for external performance marketing (Meta, Google, TikTok Ads) and Shopify/web development agencies. Write tight, objective-led campaign briefs for upcoming fragrance drops and holiday sales.
• Creative Content Direction: Oversee agency-led content creation. Review, proofread, and approve ad hooks, product photography, and high-impact UGC (User Generated Content) video styles to ensure they match our luxury brand voice.
• E-commerce Optimization: Coordinate with agencies to launch web promotions, discount codes, landing pages, and email/SMS automation funnels (Klaviyo) synchronized with ongoing social ad drops.
• Performance Tracking & Reporting: Audit agency dashboards weekly. Review critical direct-response metrics including ROAS, Cost Per Acquisition (CPA), conversion rates, and Average Order Value (AOV) to ensure maximum budget efficiency.
• Influencer & Seeding Coordination: Identify, contract, and manage digital influencers alongside the PR agency to execute organic unboxing trends and paid product seeding strategies.
• Inventory Alignment: Partner with internal supply chain teams to ensure featured fragrance lines and discovery sets have ample inventory before deploying heavy digital ad spending.

Required Qualifications & Experience

• Education: Bachelor’s degree in Digital Marketing, E-commerce, Communications, or a related field.
• Experience: 2 to 4 years of client-side marketing management in an e-commerce ecosystem, OR agency experience as a Digital Account Executive handling consumer brands (D2C).
• Domain Knowledge: Firm understanding of social commerce platforms (Meta Ads Manager, TikTok Shop/Ads, Google Merchant Center) and e-commerce architectures (Shopify, Magento, or WooCommerce).
• Niche Affinity: A genuine eye for aesthetic beauty, luxury presentation, and sensory storytelling—essential for translating the "scent experience" digitally.
• Communication: Exceptional copywriting, editing, and briefing skills in English. Arabic is a strong asset for managing localized GCC campaign variations

Pay: AED2,500.00 - AED3,500.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Language:

• Hindi and English (Preferred)

Work Location: In person