Marketing Executive

Company Overview / Employee Value Proposition

Hua Cheng Education Centre was founded by experienced NIE-trained teachers in 2000. We develop proprietary curriculum and teaching methods for Chinese language education, operating multiple centres across Singapore and continuing to expand.

Job Summary

You will execute and optimize marketing strategies through targeted campaigns, driving measurable engagement and brand growth. Collaborate with internal teams, vendors, and media partners to deliver impactful marketing initiatives that support franchise development and business objectives.

Responsibilities

Develop and implement targeted marketing campaigns to achieve strategic business goals and enhance brand presence

Monitor and analyze campaign performance data to document results and guide continuous improvement efforts

Conduct market research using surveys and focus group discussions to gather actionable insights on target audiences

Collaborate with internal stakeholders, vendors, and media partners to ensure seamless execution and success of marketing campaigns

Create compelling bilingual marketing collaterals and blogs in English and Chinese to engage diverse audiences, supporting brand communication needs

Produce video content for marketing and branding purposes

Implement brand initiatives across multiple channels to strengthen brand identity and increase customer engagement

Provide marketing support to the franchise manager by addressing franchisees’ marketing needs and driving franchise growth

Manage time effectively to accommodate work during weekends and evenings as required

Preferred competencies and qualifications

Diploma, Bachelor's degree or Professional Degree in Business Studies, Marketing, Business Administration, or Mass Communications

Experience in the education industry is advantageous

Demonstrate strong business acumen and analytical skills to interpret market data and support decision-making

Exhibit a positive, proactive, and solutions-driven working attitude

Possess excellent communication skills (spoken and written), interpersonal skills, and people management capabilities

Show high initiative, passion, results orientation, integrity, and professionalism

Strong proficiency in both English and Chinese languages to produce bilingual marketing content and communications, supporting effective engagement with diverse audiences

Hua Cheng Education Centre was spearheaded by a team of experienced NIE trained teachers in the year 2000. We had developed our own curriculum and teaching methods in the teaching of Chinese language.