Marketing Executive

Mission:

The Marketing Executive is responsible for planning and executing marketing strategies that support brand visibility, customer engagement, and business growth. This role plays a key part in driving online and offline campaigns, managing content, and supporting the development of innovative marketing initiatives aligned with the company’s objectives.

Responsibilities:

• Support the planning and implementation of the hotel’s marketing strategy, aligned with the YOTEL brand.
• Manage and create local content for digital platforms,
• Monitor and report on the performance of campaigns (using Google Analytics, Meta Insights, etc.), identifying areas for optimization.
• Collaborate with external partners (e.g. influencers, local businesses, tourism boards) to actively promote the hotel and events.
• Coordinate on-site photography, videography, and other brand assets with central marketing and creative teams.
• Ensure brand consistency in all communications and signage on property.
• Maintain an up-to-date database of local media, influencers, and partners.
• Stay current on local trends, competitors, and market dynamics.

Requirements:

• Degree in Marketing, Communication, Hospitality, or related field.
• 1-3 years of experience in a marketing or communications role, preferably in hospitality, lifestyle, or travel industries.
• Understanding of digital marketing tools and platforms.
• Creative mindset with great copywriting and content creation skills.
• Comfortable working independently and in a fast-paced environment.
• Fluent in English and Portuguese (written and spoken).
• Knowledge of design tools (e.g. Canva, Adobe Suite) is a plus.
• Availability to work 100% on-site, in accordance with company policy.
• Flexibility to travel occasionally for events or promotional activities.

What We Offer:

• Permanent, full-time employment contract (40 hours per week);
• Health insurance;
• Additional annual leave days based on attendance;
• Attractive discounts on accommodation and Food & Beverage across the global YOTEL network;
• Ongoing training and professional development opportunities;
• Internal team-building, training, and celebration events;
• A dynamic, collaborative, and supportive working environment.