Marketing Executive

Requirement :

• Minimum 3-5 years of experience in marketing, digital marketing, brand management, or communications
• Strong leadership and team management skills
• Fluent in English, both verbal & written
• Strong understanding of brand building, campaign planning, multi-channel content development & Performance Marketing
• Proactive, hardworking, and hands-on mindset with strong execution capability
• Highly organized with strong project management skills, self-driven leamer and thrives under pressure attention to detall
• Comfortable working in a fast-paced, dynamic, and detail-driven environment

Key Resposibilities :

• Creative Production: Conceptualize, design, and produce end-to-end marketing collateral Including event signage Point-of-Sale Materials (POSM), brochures, merchandise, and digital teasers
• Offline Activation & Event Management: Lead the planning, logistics, setup and on-ground execution of physical brand events, pop-up stores, exhibitions, and grassroots campaigns.
• Budget Tracking: Manage event and production budgets effectively ensuring all offline activities are delivered cost - effectively and on time
• Meta Campaign Management & Optimization: Set lunch, and monitor Facebook and Instagram ad campaigns. Use Meta Ads Manager to continunous track daliy performance, adjusting targeting and budgets to maximize results.
• Performance Analysis & Data - Driven : Treat creative work as data. Analyze metrics like click - through rate (CTR), Cost Per Click (CPC), Cost Per Lead/ Acquisition (CPA) .