Marketing Executive

Company Description Ignited Brainz offers innovative brain booster programs for children aged 4–13, focused on holistic cognitive and personal development. Designed by academicians and expert professionals from diverse fields, these programs support the transition from novice to abstract thinker. The curriculum emphasizes motivation and curiosity alongside knowledge, complementing the formal education system. Learners benefit through improved school-based performance, stronger achievement motivation, greater self-reliance, and enhanced concentration skills. Ignited Brainz aims to create engaging learning experiences that positively influence overall growth and confidence.

Role Description The Marketing Executive role at Ignited Brainz is a full-time, on-site position based in Ludhiana. The Marketing Executive will plan and execute marketing campaigns to promote brain booster programs, focusing on both online and offline channels. Daily responsibilities include conducting market research, identifying target audiences, and developing messaging that resonates with parents and schools. The role involves coordinating promotional events, managing local partnerships, supporting sales efforts, and tracking campaign performance to optimize reach and enrollment. The Marketing Executive will collaborate closely with the leadership and academic teams to ensure marketing activities align with the organization’s mission and growth objectives.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective promotional strategies.
• Candidates should possess skills in Market Research to analyze customer needs, competitive landscape, and local education trends.
• Candidates should possess strong Communication skills to engage with parents, schools, and internal teams clearly and professionally.
• Candidates should possess Sales and Marketing skills to drive inquiries, conversions, and long-term relationships with stakeholders.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are beneficial.
• Experience in education services, child-focused programs, or community outreach is an advantage.
• Ability to work on-site in Ludhiana, manage multiple initiatives, and use basic digital tools (e.g., MS Office, social media platforms) is preferred.