Marketing Executive

Who you are

• Experience in marketing, communications, campaigns, content or digital activity, including support for multi-channel campaigns
• Strong written communication and copywriting skills, with close attention to detail and a consistent commitment to quality
• Excellent organisation and project coordination skills, with the ability to manage several priorities and deadlines
• Proactive ownership, curiosity and a willingness to learn and contribute ideas for continuous improvement
• Confident relationship-building skills and the ability to collaborate effectively with colleagues across different functions
• Comfort working with campaign data, reporting and performance metrics to identify useful insights
• Experience in financial services or another regulated environment, with knowledge of financial promotions regulations
• Knowledge of Salesforce, Marketing Cloud or a comparable marketing technology platform
• Understanding of customer journeys, audience segmentation and lead generation principles

What the job involves

• The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering and Managed Portfolio Service
• Working across marketing, distribution, product, sales and compliance, the team supports brand, client experience and commercial goals
• We combine industry expertise with modern B2B marketing capability to strengthen adviser relationships and help define excellent marketing in the UK platform market
• Our collaborative culture helps enable our clients to be better investors
• As Senior Marketing Consultant, you will support adviser-facing marketing across the platform marketing team
• This hands-on, senior professional role translates briefs into clear copy, email, web, social and sales enablement assets for acquisition, engagement, growth and retention campaigns
• You will partner with campaign, content, events, product marketing and Sales colleagues, building experience across demand generation, adviser engagement, digital marketing and campaign operations
• Your work will strengthen adviser relationships and support Aberdeen Adviser’s growth and transformation strategy
• The breadth, ownership and learning on offer will help you invest in your tomorrow
• Support integrated marketing campaigns across acquisition, engagement, growth and retention, from planning through delivery
• Create and adapt high-quality email, web, social, adviser communication and sales enablement assets in line with campaign briefs
• Promote and support webinars, events, reports and thought leadership that engage UK financial advisers
• Monitor campaign performance and prepare clear reports that identify results, insights and opportunities for improvement
• Maintain campaign plans, trackers, timelines and documentation, delivering activity to agreed time, scope, budget and quality
• Apply Aberdeen brand, tone of voice and financial promotions governance requirements, while building effective relationships across marketing, distribution, product and compliance

The application process

• End Date: October 16, 2026

Benefits

• Salary sacrifice pension arrangement
• Private health insurance
• Life Assurance
• 40 days holiday if you work full time
• Dental insurance
• Health assessments
• Critical illness cover
• Will writing
• Power of attorney
• Financial Guidance and Advice
• Holiday buy
• Discounted gym memberships
• Cycle to work
• Interest free season ticket loan
• Electric car lease scheme
• Travel insurance
• Personal accident insurance
• Share Plans
• Give As You Earn (GAYE)
• Volunteering
• Long service awards
• Subscription to Interactive Investor
• Subscription to Finimize
• Employee Assistance Programme (EAP)
• Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
• Employee discount site
• Discounted parking