Marketing Executive

1. Digital Marketing and Online Promotion

Plan and execute digital marketing campaigns to promote the company's air-conditioning installation, maintenance, repair and ACMV services.

Manage the company's social media platforms, including Facebook, Instagram and other relevant channels.

Create engaging digital content, including posts, short videos, project highlights and promotional materials.

Develop online marketing strategies to increase brand awareness, website traffic and customer enquiries.

2. Digital Advertising and Lead Generation

Plan and manage online advertising campaigns through Facebook Ads and other suitable platforms.

Generate and monitor leads from online enquiries, website forms and social media channels.

Track campaign performance, advertising expenditure and conversion rates.

Recommend improvements to increase marketing effectiveness and generate quality business leads.

3. Content Creation and Branding

Prepare marketing materials, company profiles, service brochures and digital presentations.

Capture and edit photos or videos of completed projects, site activities and company events, subject to site approval.

Ensure consistent branding and professional communication across all digital platforms.

Highlight the company's expertise, completed projects and service capabilities to attract potential clients.

4. Market Research and Performance Reporting

Research industry trends, competitors and digital marketing opportunities in the air-conditioning and construction sectors.

Monitor digital marketing performance and prepare regular reports on website traffic, engagement, leads and advertising results.

Recommend new digital marketing initiatives to improve brand awareness and business growth.

Coordinate with the sales, project and technical teams to obtain accurate project information and respond to marketing requirements.

Requirements

Diploma or degree in Digital Marketing, Marketing, Communications, Business or a related field.

Relevant experience in digital marketing, social media management, content creation or online advertising.

Experience with Google Ads, Meta Ads and website content management.

Familiarity with Google Analytics, Google Search Console and digital marketing reporting tools.

Good copywriting, communication and creative skills.

Proficient in Canva, Adobe Photoshop, video editing software or similar design tools.

Able to work independently, manage multiple tasks and meet deadlines.

Experience in the air-conditioning, ACMV, M&E or construction industry will be an advantage.

KBE AIR-CONDITIONING & ENGINEERING PTE. LTD.