Marketing Executive

We're Hiring: Google Ads & Meta Ads Specialist | Home Healthcare Experience Required

Full-Time / Part-Time | Dubai, UAE | Home Healthcare Experience Required

SiZa Home Healthcare LLC is looking for a results-driven Google Ads & Meta Ads Manager / Digital Marketing Expert to manage, optimise, and scale our paid advertising campaigns for home healthcare services in Dubai.

We are looking for someone who understands the healthcare market, knows how to generate qualified patient enquiries, and can convert advertising budgets into measurable business growth.

Key Responsibilities

• Plan, launch, manage, and optimise Google Ads and Meta Ads (Facebook & Instagram) campaigns.
• Generate qualified leads and patient enquiries for home healthcare services in Dubai.
• Manage campaigns for services such as Doctor on Call, Nurse at Home, Home Healthcare, Lab Tests at Home, and other relevant healthcare services.
• Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
• Optimise campaigns for calls, WhatsApp enquiries, website leads, and confirmed bookings.
• Monitor cost per lead, conversion rates, cost per acquisition, and advertising return on investment.
• Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and relevant conversion APIs where applicable.
• Identify and resolve tracking issues, campaign disapprovals, poor-quality leads, and underperforming advertisements.
• Prepare regular performance reports with clear insights, optimisation plans, and measurable results.
• Ensure healthcare advertisements and landing pages comply with applicable advertising platform policies and relevant UAE healthcare advertising requirements.

Mandatory Requirements

• Previous experience in home healthcare, home nursing, doctor-on-call, medical services, or a similar healthcare business is essential.
• Proven hands-on experience managing both Google Ads and Meta Ads campaigns.
• Demonstrated ability to generate qualified leads within a defined advertising budget.
• Strong understanding of conversion tracking, retargeting, audience segmentation, and campaign optimisation.
• Ability to analyse campaign data and make decisions based on performance rather than assumptions.
• Familiarity with the Dubai market and local customer acquisition strategies.
• Ability to work independently and take ownership of campaign performance.

Engagement Options

• Full-time
• Part-time
• Freelance or contract-based engagement, depending on experience and suitability

What We Expect

We are looking for a professional who can take ownership of our advertising campaigns, identify growth opportunities, reduce wasted ad spend, and help SiZa generate genuine healthcare enquiries and bookings.

Our priority is results—not vanity metrics. Reach, impressions, and clicks matter only when they contribute to qualified enquiries and business growth.

How to Apply

Interested candidates should share:

• Updated CV or professional profile.
• Brief details of previous home healthcare or healthcare advertising experience.
• Examples of campaigns managed and measurable results achieved.
• Monthly advertising budgets previously handled.
• Proposed full-time, part-time, or freelance engagement terms.
• Expected salary or monthly management fee.

Email: [email protected]

Company: SiZa Home Healthcare LLC
Location: Dubai, UAE

Please apply only if you have practical, hands-on experience managing Google Ads and Meta Ads. Healthcare industry experience is mandatory.

Contact: +971588189967
Email: [email protected]

Pay: AED2,000.00 - AED3,000.00 per month

Application Question(s):

• Do you have practical, hands-on experience managing Google Ads and Meta Ads ? Healthcare industry experience is mandatory.
• Do you have experience in Conversion tracking, retargeting, Audience segmentation and Campaign Optimization ?

Work Location: In person