Marketing Executive (Content Creator)

About the role

We are hiring a Marketing Executive (Content Creator) to create and manage engaging content across social media, websites, EDMs, and other marketing platforms. This role supports marketing campaigns, product launches, in-store activities, and retail initiatives while ensuring all content aligns with Poh Kong's brand identity.

Key responsibilities

• Develop and execute engaging visual and written content, including image, videos, reels, static visuals, and copy, across social media, websites, EDMs, and other marketing materials for campaigns, product launches, in-store activities, retail initiatives, and related marketing activities
• Ensure all content is proofread and consistently aligned with Poh Kong's brand identity
• Plan and manage content calendars and timelines, adapt content for different platforms (Instagram, Facebook, TikTok)
• Coordinate with malls, partners, and media owners to distribute and amplify content across owned, partner, and third-party channels to maximize brand exposure
• Conduct competitor and industry analysis to track trends, best practices, and content performance across platforms
• Monitor and analyze content and platform performance, engagement, and audience behavior, including post comments, customer feedback, and interactions, to optimize future content and drive continuous improvement
• Plan, execute, and optimize performance marketing campaigns, including social media ads, SEO, SEM, and other paid channels, either directly or in collaboration with agencies, with a strong understanding of KPIs and campaign metrics
• Collaborate with internal teams, outlets, external partners, and KOL/KOCs to support campaigns, content shoots, and collaborations, including coordination, briefing, and execution support
• Assist and support ad-hoc events as needed

About you

• Degree or professional course in Marketing, Business Admin or related field
• Minimum 1 year of experience in digital content creation or social media marketing preferred
• Fresh graduates are encouraged to apply
• Proven experience managing multiple social media platforms
• Able to create, write, and proofread content for social media and digital platforms
• Able to speak fluently and write in English, Chinese and BM
• Independent, passionate, presentable, willing to learn and love meeting people and working as a team

Work Culture & Perks

• Friendly and supportive working environment
• Free coffee to fuel your productivity
• Develop practical skills in communication, problem-solving, and teamwork in a professional work environment.

Company benefits:

Accommodation (Hostel), Annual Leave, Staff Purchase, Flexible Working Hour