Marketing Executive (Content Creator)

Job Location: Anantara Dhigu Maldives Resort

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Key Duties And Responsibilities

• The Marketing Executive is responsible for planning, coordinating, producing, implementing, managing the content using photography, videography and any other associated in order to increase brand awareness, improve marketing efforts and increase sales.
• Marketing Executive is responsible for producing internal content as approved by department head.
• As a Marketing Executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
• To be responsible for the safekeeping and maintenance of all the equipment provided by the company. Failure to do so will be subject to consequences set by the company.
• Define most important content KPIs with the department head and execute them successfully.
• Knowledge to use the social platforms, Sprout Social and key listening and analytical tools.
• Social media monitoring and posting – including Facebook, Instagram, Tik Tok, Youtube, Twitter and others – comments and messages need to be monitored and responded to within a maximum of 24 hours.
• To grow the engagement rate of all channels, year-on-year, based on the departmental KPIs.
• Excellent command of the English language, both written and spoken, with the main objective of creating content and marketing materials across all internal and online platforms.
• Skills in photography and videography, is a must to help create content calendars for the required channels. A portfolio of work will be required to be presented as part of the interview process.
• To prepare monthly social calendars (two months in advance) and have the flexibility to drive the content calendar based on the business needs.
• To schedule content post in advance based on monthly calendar using Sprout Social, as required by Minor Corporate Office.
• To prepare a weekly shooting calendar in advance and shared with department head.
• Support in key marketing campaigns, collateral and PR management.
• Assist with management of brand photography shoots on property, liaison with operational departments during the shoot.
• Conduct market research on competitor hotels within the industry that is seen as relevant and delivering competitive advantage to the brand.
• Ensure the website content is up to date for the resort utilizing the procedures and processes set out by the corporate office.
• Practice effective cost control and adhere to internal procedures for approval of expenditure
• Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our brand and property promises
• Maintain a full working knowledge of the IT support tools used in the world of marketing today, including software, property PMS, the Microsoft Office toolset as well as the latest digital apps and content production equipment.
• Ensure that all administration duties are processed quickly and efficiently.
• Ensure that you fully understand the individual business strategy and positioning of the resort, and that you are able to effectively articulate this positioning in the marketplace.
• Maintain a personal up-to-date knowledge on our product and service offerings, rates and new developments of key competitors, and an awareness of general industry trends in order to provide monthly updates on market intelligence including competitor activity, destination events, and changes in destination.
• Take responsibility for your own professional development including strong financial literacy and negotiation skills, brand development, Social Media, PR and Marketing skills needed to become a future Marketing Leader for Anantara.

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