Marketing Executive (Contract- based)

About the Role

Love marketing, live events, social content and all things digital? Join Great Entertainment Group as a Marketing Executive and help bring AIA Carnival, one of Hong Kong’s most iconic winter events, to life across digital, social, website and on-site channels.

This hands-on contract role is ideal for a fresh graduate or early-career marketer who wants to build practical campaign experience in a fast-moving event environment.

Great Entertainment Group

Great Entertainment Group (GEG) is a Hong Kong-based live entertainment company behind AIA Carnival, the Hong Kong Observation Wheel, AIA Vitality Park and other major family entertainment experiences.

Location: AIA Carnival, Central, Hong Kong

Employment Type: Contract

Period: 1 November 2026 to 28 February 2027

What You’ll Do

• Support the planning and execution of marketing campaigns across digital, social, website and on-site channels.
• Write and adapt clear, engaging copy for social posts, website pages, EDMs, event listings, promotional materials and partner communications.
• Coordinate content for Instagram, Facebook, RedNote and other relevant platforms, working closely with the social and creative teams.
• Help manage the marketing calendar and ensure key campaign messages are delivered on time across different touchpoints.
• Track digital performance and prepare simple reports using basic analytics, including website traffic, social engagement, campaign results and audience behaviour.
• Support day-to-day marketing administration, partner requests, production coordination and on-site campaign needs during the Carnival period.

Who We’re Looking For

• Fresh graduates or candidates with up to 2 years of experience in marketing, digital marketing, communications, events, content creation or a related field are encouraged to apply.
• Strong interest in brand marketing, social media, digital content, events and audience engagement.
• Good writing skills, with the ability to create clear and engaging copy in English and Traditional Chinese.
• Organised, detail-minded and responsive, with the ability to manage multiple tasks in a fast-paced event environment.
• Nice to have: experience with Canva, CapCut, website content management systems or Google Analytics.

What You’ll Gain

• Hands-on experience supporting a major Hong Kong event across campaign execution, social media, website content, copywriting and digital analytics.
• Portfolio-building live campaign work in a fun, and collaborative marketing environment.
• Attractive compensation package for the right candidate.
• Five-day work week, with weekend and public holiday work required when needed.
• Nine working hours per day, including a one-hour meal break.

Why Join Us?

If you are creative, curious, organised and ready to learn by doing, we would love to hear from you.