Marketing Executive (Creative Content)

Role Purpose

Own Up&Under's content strategy and execution across TikTok, Instagram, and emerging platforms. Drive both brand desirability (premium positioning, community) and commercial outcomes. Translate brand strategy into compelling storytelling that connects lifestyle narrative to product sales.

Strategic Responsibilities

1. Content Strategy & Planning

• Develop content strategy aligned to brand positioning, OKRs, and product launches
• Build editorial calendar; balance brand-building content (education, lifestyle, community) with performance content (product, conversion, seasonal campaigns)
• Define clear content pillars that reinforce Up&Under's positioning.
• Establish brand voice guidelines for all creators/contributors; ensure consistency across platforms and seasons.

2. Content as Revenue Driver

• Partner with E-commerce & Product teams to align content with launches, seasonal inventory, and promotional calendar
• Identify content gaps in product discovery journey (awareness → consideration → purchase)
• Own performance metrics: audience growth + conversion rate + LTV attribution (not just engagement vanity metrics)
• Test content angles, formats, and messaging to optimize CAC and AOV

3. Video & Creative Production (**Execution, but strategic)

• Produce high-quality video content (TikTok, Reels, Stories) that balances trend participation with brand distinctiveness
• Own end-to-end production: concept, scripting, filming, editing, publishing
• Appear on camera when it strengthens brand narrative (founder voice, authentic storytelling)
• Know when to chase trends (engagement spike) vs. build proprietary content (brand equity)

4. Platform & Channel Strategy

• Understand platform algorithms and audience behavior; adapt strategy quarterly as platforms evolve
• Experiment with emerging formats (Shorts, Reels, live commerce); measure impact before scaling
• Differentiate content by platform (TikTok = entertainment-first, Instagram = lifestyle-first, etc.)

5. Cross-Functional Collaboration

• Brief creative team (designer, photographer, videographer) on content needs; ensure visual consistency with brand system
• Align with Product on launch messaging; support go-to-market with content calendar
• Coordinate with Community/CS on user-generated content, testimonials, and customer stories
• Share performance insights with marketing leadership for channel optimization

6. Team & Systems

• Document content processes and brand voice guidelines for scalability
• Build content management system (calendar, asset library, performance dashboard)

Key Performance Indicators (KRs)

• Audience Growth: +X% followers YoY (platform-specific targets)
• Conversion Metrics: CTR on product-linked content; % of revenue attributed to content channels
• Efficiency: Cost per acquisition (CAC) via content channels vs. paid media baseline
• Brand Health: Brand mention lift, sentiment score, share of voice vs. competitors (quarterly brand tracking)

Qualifications

Experience & Background

• 4-6 years in content strategy, social media management, or digital marketing (agency or brand)
• Proven success building audience + driving conversions (not just engagement metrics)
• Portfolio demonstrating video content for e-commerce, lifestyle, or fashion brands
• Experience with TikTok/Instagram platform dynamics and algorithm changes

Technical Skills

• Confident on camera; comfortable with public-facing brand storytelling
• Proficiency in video editing (CapCut, DaVinci Resolve, or Adobe Premiere)
• Analytical: can read performance data, interpret trends, adjust strategy

Core Capabilities

• Strategic thinking: balances brand-building with performance; understands trade-offs
• Storytelling mindset: sees cultural moments, product launches, and customer stories as content opportunities
• Data-driven: owns metrics beyond vanity (engagement → conversion → LTV)
• Collaborative: works across product, design, e-commerce, and creative teams
• Fast executor: ships content consistently; comfortable with iteration and feedback

🌟 Key Competencies

Strategic Mindset

• Understands how content drives brand perception AND commercial outcomes
• Thinks in funnels, not just posts: awareness → consideration → purchase → advocacy
• Balances trend participation (short-term engagement) with brand building (long-term equity)
• Makes tradeoffs thoughtfully: when to chase virality vs. when to protect premium positioning

Content Storytelling

• Translates Up&Under's brand narrative into authentic, relatable stories
• Mines customer insights, trends, and cultural moments for content angles
• Knows when to be entertaining, educational, or transactional depending on funnel stage
• Strong copywriting; understands how words + visuals work together

Execution & Production

• Ships consistently; manages content calendar without constant supervision
• Comfortable on camera; confident in public-facing brand voice
• Hands-on with editing and production; doesn't outsource all creative decisions
• Fast iteration; learns from performance data and adjusts rapidly

How do we take care of your well-being?

• Unlimited Vacation Leave – Take the time you need, when you need it!
• Group Insurance – Comprehensive coverage for your health and well-being.
• Free Lunch – Fuel up with daily free lunches to keep you energized.
• Flexible Working Hours – Work around your schedule.
• Hybrid Work Environment – Balance your time between home and the office.
• Start-up Culture, Without the Chaos – Innovation, collaboration, and agility, with the stability of an established brand.
• Employee Product Discounts – Enjoy exclusive discounts on products across our group of companies.
• Quarterly Extra Leave – Additional time off to recharge every quarter.

Plus more… Come grow with us at Up&Under, where your work and well-being matter!

(Please attach your portfolio or relevant work samples with your application.)