Marketing Executive cum Live Host

About the role

This role involves developing and executing digital advertising campaigns across Facebook Ads and TikTok Ads, hosting live events on platforms such as TikTok, Facebook, and Instagram, and creating promotional content to build anticipation and attract viewers.

Key responsibilities

• Develop and execute digital advertising campaigns across Facebook Ads and TikTok Ads
• Stay updated with industry trends and best practices in digital advertising
• Collaborate with internal and external stakeholders to develop and implement marketing campaigns
• Support marketing initiatives and assist in tasks that contribute to the overall business objectives
• Analyse and report on marketing performance metrics, making data-driven recommendations for improvements
• Host live events on platforms such as TikTok, Facebook, Instagram, etc.
• Assist in creating promotional content such as posts, stories, and teaser videos to build anticipation and attract viewers
• Assist in planning and preparing content for live sessions, including scripting, product demonstrations, and promotional materials
• Write, proofread, and edit creative and technical content across different mediums
• Engage with the audience in real-time, answering questions, responding to comments, and maintaining viewer interest

About you

• Ensure all content aligns with the brand's image, voice, and values
• Ability to creatively promote products and services across all platforms
• Work with external agencies and vendors to execute marketing programs
• Coordinate with the creative team to ensure all visuals, graphics, and media assets are ready for the live stream
• Track and report on the performance of live sessions, including viewer metrics, engagement rates, and sales conversions

Benefits

• Commissions available; get % from sales (Live Sales & Total Sales)
• Bonuses available for achieving target sales and other KPIs
• Opportunities for promotion
• Professional development

About us

JCG Group