Marketing Executive (Digital & Content)

Job Summary

The Marketing Executive (Digital & Content) supports the Marketing Manager in delivering day-to-day

marketing initiatives across digital channels, website content, campaign coordination, and selected content

production. The role suits an organised, hands-on marketer who can turn clear direction into accurate,

timely work and keep multiple deliverables moving.

The role supports social media content when needed but does not own the full social media calendar,

community management, or social strategy.

Key Responsibilities

1. Marketing Operations | Approximately 30%

• Support the Marketing Manager with day-to-day campaign and project execution.
• Maintain marketing timelines, task trackers, content and campaign assets, and orderly project files.
• Coordinate approved deliverables with internal teams, designers, photographers, vendors, and
• external partners.
• Prepare routine presentations, briefs, reports, and marketing materials using agreed templates.
• Follow up on actions and flag delays, missing information, or risks early.

1. Website & Digital | Approximately 25%

• Upload completed projects, images, copy, and approved updates to the company website.

• Maintain portfolio and service pages, checking links, formating, contact details, and content accuracy.

• Apply basic on-page SEO practices, including titles, descriptions, image alt text, and internal links, using provided guidance.

• Support updates to Google Business Profile and other agreed business listings.

• Coordinate technical fixes with the relevant vendor; the role is not expected to develop or redesign the website.

1. Content Creation | Approximately 25%

• Capture project photos and short-form video at renovation sites, showrooms, and client homes when scheduled and permitted.

• Edit selected images and short-form videos for website, campaign, and social use.

• Create simple marketing visuals using Canva or Adobe tools, following approved brand guidelines and templates.

• Draft concise captions, project descriptions, and campaign copy for review.

• Support planned content needs without carrying sole responsibility for daily posting or community engagement.

1. Campaign Support | Approximately 20%

• Prepare, resize, organise, and quality-check approved assets and copy for Meta, Google, email, partnership, or other campaigns.

• Assist with campaign set-up and uploads under the Marketing Manager’s direction; media strategy and budget ownership remain with the manager.

• Monitor agreed performance indicators and prepare clear weekly or monthly summaries using established templates.

• Support lead-generation initiatives by checking landing pages, forms, tracking links, and lead-source records.

• Conduct focused competitor, audience, or content research when required and summarise useful findings.

Qualifications

• Approximately 1–3 years of relevant experience in marketing execution, digital marketing, content production, or a comparable role; strong entry-level candidates with a practical portfolio may also be considered.

• A portfolio or work samples demonstrating relevant digital, website, design, photography, video, or campaign work.

• Comfort working in a hands-on environment and aVending project sites or client homes for scheduled content capture.

Skills

• Organisation and follow-through: able to manage several clearly prioritised tasks, maintain accurate files, and meet deadlines.

• Communication: clear written and spoken English, sound judgement, and confidence coordinating with colleagues and external partners.

• Content production: competent with Canva and a video-editing tool such as CapCut or Premiere Pro, plus basic photography and videography.

• Digital execution: comfortable updating a content-managed website and working with spreadsheets, shared drives, and collaborative documents.

• Quality control: strong attention to detail in copy, links, layouts, filenames, campaign assets, and reporting.

• Learning mindset: willing to follow processes, ask sensible questions, and build skills in analytics, SEO, and paid media execution.

Nice-to-Have

• Experience with WordPress, Shopify, or another content management system.

• Basic familiarity with Google Analytics 4, Google Search Console, Google Ads, Meta Business Suite, or Meta Ads Manager.

• Working knowledge of Adobe Creative Suite, particularly Photoshop, Lightroom, Illustrator, or Premiere Pro.

• Experience in interior design, renovation, property, home and living, architecture, or another visually led industry.

• Basic understanding of SEO, UTM tracking, lead-source reporting, or digital campaign workflows.