Marketing Executive for Timberland

Key Responsibilities:

* Develop and implement strategic sales plans to achieve and exceed monthly, quarterly, and annual sales targets across all channels (retail and wholesale).

* Identify and pursue new business opportunities to expand Timberland's market share in the Philippines.

* Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.

* Prepare accurate sales forecasts and budgets.

* Negotiate and finalize wholesale agreements, ensuring favorable terms and conditions.

* Monitor and manage wholesale accounts, ensuring timely order fulfillment, payment collection, and strong ongoing relationships.

* Develop and implement incentive programs for sales teams and wholesale partners.

* Develop and execute integrated marketing campaigns (ATL, BTL, digital) aligned with global Timberland brand guidelines and local market nuances.

* Oversee the planning and execution of product launches, promotional activities, and seasonal campaigns.

* Manage the marketing budget effectively, ensuring optimal ROI for all activities.

* Collaborate with the global/regional Timberland marketing teams to localize campaigns and ensure brand consistency.

* Drive digital marketing initiatives, including social media management, e-commerce support, and online advertising.

* Identify and secure relevant partnerships and collaborations to enhance brand visibility.

* Monitor brand health and conduct market research to understand consumer preferences and market trends.

* Manage public relations activities and media outreach.

* Develop and implement visual merchandising strategies that align with Timberland's global brand standards and local market appeal.

* Ensure consistent and appealing product display across all retail stores (company-owned and wholesale partner locations).

* Provide guidance and training to store staff and wholesale partners on visual merchandising best practices.

* Oversee the production and deployment of in-store marketing materials, signage, and promotional displays.

* Conduct regular store visits to assess visual merchandising execution and provide feedback.

* Stay updated on industry trends and innovative visual merchandising techniques.

IV. Wholesale Account Management:

* Cultivate and maintain strong, long-term relationships with existing wholesale partners.

* Identify and onboard new wholesale accounts that align with Timberland's brand image and distribution strategy.

* Provide regular business reviews and performance updates to wholesale partners.

* Collaborate with wholesale partners on marketing initiatives and promotional activities.

* Address and resolve any issues or concerns raised by wholesale accounts in a timely and professional manner.

* Ensure wholesale partners adhere to Timberland's brand guidelines and visual merchandising standards.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* Minimum of 5 years of progressive experience in sales and marketing, preferably in the retail, apparel, footwear, or lifestyle goods industry.

* Proven experience in managing a premium international brand is highly desirable.

* Demonstrated success in achieving sales targets and driving market share growth.

* Strong understanding of both traditional and digital marketing channels.

* In-depth knowledge of visual merchandising principles and best practices.

* Excellent relationship management skills with a proven ability to manage wholesale accounts.

* Strong analytical skills with the ability to interpret data and make informed decisions.

* Exceptional communication, presentation, and negotiation skills.

* Proactive, results-oriented, and able to work independently and as part of a team.

* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

* Fluency in English and Filipino (both written and spoken) is essential.

* Willingness to travel abroad

What We Offer:

* Competitive salary and performance-based incentives.

* Opportunity to work with a globally recognized and respected brand.

* Dynamic and supportive work environment.

* Opportunities for professional growth and development.