Marketing Executive - Google Ads, ASO & Facebook Ads

Role & responsibilities:

• Manage hands-on Google Ads, Google AdWords, Meta/Facebook Ads and PPC campaigns for EdTech/app campaigns.

• Research keywords, audiences and competitors; create ad copies, creative briefs, landing-page/app funnel ideas and campaign structures.

• Run A/B tests for ad creatives, landing pages, audiences and bidding strategies to improve CTR, CPC, CPA, CPL, ROI/ROAS and conversion quality.

• Work with ASO/app-store listing improvements where needed. ASO or app marketing experience is preferred, not mandatory.

• Use AI tools where useful for ad copy ideas, creative variations, keyword research and campaign optimization.

Preferred candidate profile:

• 1-4 years hands-on experience in Google Ads, Facebook/Meta Ads and PPC/performance marketing.

• Strong understanding of lead generation, paid media, campaign optimization, tracking and analytics.

• Good-to-have: ASO, App Store Optimization, app marketing, EdTech or education/training lead-generation experience.

Key skills:

Google Ads, Google AdWords, Facebook Ads, Meta Ads, PPC, Pay Per Click, Performance Marketing, Paid Media, Search Engine Marketing, SEM, Google Analytics, Campaign Optimization, CPL, CPA, ROI, ROAS, CTR, CPC, Lead Generation. Good-to-have: ASO, App Store Optimization, App Marketing.