Marketing executive / Head

Marketing Head / Executive – Educational Institute

Position: Marketing Head / Executive
Experience: Minimum 1 Year
Employment Type: Full-Time
Industry: Education / Training Institute
Location: Ernakulam

About the Role

We are looking for a motivated and results-driven Marketing Head / Marketing Executive to lead and execute marketing activities for our institute. The candidate will be responsible for increasing brand awareness, generating quality leads, driving admissions, and developing effective marketing strategies across online and offline channels.

Key Responsibilities

• Develop and implement marketing strategies to increase student admissions and institute visibility.
• Plan and execute digital marketing campaigns across social media and other online platforms.
• Generate and manage leads through social media, Google, websites, campaigns, and other channels.
• Coordinate with the admissions/counselling team to improve lead conversion and admissions.
• Manage and promote the institute's presence on Instagram, Facebook, LinkedIn, Google Business Profile, and other relevant platforms.
• Plan social media content, promotional campaigns, advertisements, and institute events.
• Coordinate with designers/content creators for posters, videos, reels, brochures, and other marketing materials.
• Conduct market research and analyse competitors, courses, pricing, and promotional strategies.
• Identify new marketing opportunities and platforms to attract prospective students.
• Monitor marketing campaign performance and prepare regular reports on leads, conversions, and ROI.
• Develop partnerships and promotional opportunities with colleges, companies, communities, and other relevant organisations.
• Support offline marketing activities such as seminars, workshops, career fairs, college visits, and promotional events.
• Maintain proper records of leads, campaigns, enquiries, and admission conversions.
• Achieve monthly and quarterly marketing and admission targets.
• Lead and coordinate marketing team members when required.

Requirements

• Minimum 1 year of experience in marketing, preferably in an education/training institute.
• Bachelor's degree or relevant qualification in Marketing, Business Administration, Management, or a related field is preferred.
• Good knowledge of digital marketing and social media marketing.
• Strong communication and interpersonal skills.
• Ability to generate and convert quality leads.
• Basic knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and social media platforms will be an advantage.
• Strong analytical and problem-solving skills.
• Creative thinking with the ability to develop new marketing ideas.
• Ability to work independently and manage multiple marketing activities.
• Target-oriented and result-driven approach.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Lead-to-admission conversion rate.
• Monthly admission contribution.
• Social media growth and engagement.
• Marketing campaign performance and ROI.
• Cost per lead and cost per admission.
• Brand visibility and reach.
• Achievement of monthly marketing targets.

Preferred Skills

Digital Marketing | Lead Generation | Social Media Marketing | Admissions Marketing | Campaign Management | Content Marketing | Google Ads | Meta Ads | SEO | Market Research | Team Coordination | Analytics | Communication

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Internet reimbursement

Work Location: In person