Marketing Executive (Offline/Performance)

Offline Marketing Executive

Job Highlights

• Hands-on ownership of POSM production, print collateral, and Out-of-Home (OOH) media.
• Direct vendor handling, cost negotiation, and inventory logistics.
• Drive local brand visibility and store/branch foot traffic across physical touchpoints.

Job Overview

We are seeking a detail-oriented Offline Marketing Executive to oversee our non-digital brand presence. In this role, you will manage end-to-end print production, Point-of-Sale Materials (POSM), traditional media placements, and local promotional distribution across physical touchpoints—without event management duties.

Key Responsibilities

• Print & POSM Production: Manage design-to-print execution for brochures, flyers, banners, product catalogs, packaging, and store displays.
• OOH & Traditional Media: Coordinate billboards, transit ads, print publications, and site audits to verify placement visibility and compliance.
• Vendor & Inventory Management: Source, evaluate, and negotiate pricing with printers, fabricators, and media suppliers. Maintain collateral inventory and distribution.
• Localized Marketing & Tracking: Deploy targeted offline promotions (e.g., direct mail, vouchers) and track results using unique QR codes and promo mechanisms.

Job Requirements

• Experience: 1–3 years in offline marketing, trade marketing, or print production coordination.
• Technical Skills: Sound knowledge of print specifications and POSM fabrication techniques.
• Vendor Handling: Proven track record in supplier negotiation and production quality control.
• Key Attributes: Excellent project management, attention to detail, and budget control skills.
• Mobility: Valid driving license and willingness to conduct site visits and branch audits.

Performance Marketing Executive

Job Highlights

• Manage paid ad budgets across Meta, Google, TikTok, and emerging platforms.
• Data-centric role focused on maximizing ROAS, lowering CAC, and driving conversions.
• Hands-on execution, continuous A/B testing, and growth experimentation.

Job Overview

We are looking for a data-driven Performance Marketing Executive to lead our paid digital customer acquisition strategies. You will design, launch, and optimize digital ad campaigns across multiple self-serve advertising platforms, leveraging real-time metrics to drive predictable revenue and user growth.

Key Responsibilities

• Paid Campaign Management: Set up, monitor, and scale daily campaigns across Meta Ads Manager, Google Ads (Search, Shopping, PMax), and TikTok Ads.
• Optimization & ROAS: Track and optimize core performance metrics (CAC, CPA, ROAS, CTR, Conversion Rates) to ensure maximum ROI.
• A/B Testing & Funnels: Test ad creatives, copy, landing pages, and audience targeting continuously to improve conversion efficiency.
• Analytics & Reporting: Analyze multi-channel campaign data via Google Analytics 4 (GA4) and present weekly performance reports with actionable insights.

Job Requirements

• Experience: 1–3 years of direct, hands-on experience managing performance marketing budgets.
• Technical Skills: High proficiency in Meta Ads, Google Ads, TikTok Ads, Google Tag Manager (GTM), and GA4.
• Analytical Mindset: Comfortable working with numbers, dashboards, and structured growth experiments.
• Creative Alignment: Ability to brief creative teams on high-performing ad concepts and hook angles based on campaign data.