Marketing Executive (SUNNIES)

Executive – Marketing

(Focus on Social Media Marketing and Content Creation)

Job Purpose :

To be responsible for the execution of the Brand’s marketing content and promotional activities by supporting and working closely with multiple teams, including Merchandising, Online, Operations, and VM. The key objectives of the job are to drive sell through, traffic, and brand awareness for both online and offline channels.

Main Responsibility:

·       Assist Marketing manager to develop strategies and execute marketing activities and campaigns to promote the brand’s products and services for both offline and online

·       Assist in the planning and coordination of product and campaign launches, including managing timelines, promotional materials, and cross-functional collaboration

·       Liaison with brand principals regarding all marketing activities, initiatives and ensure aligned execution

·       Create and manage content calendar for online and offline marketing channels, including social media (organic & paid) and print media

·       Work with graphic team and other marketing members to develop marketing materials, including advertisements and digital content on Facebook, Instagram and Line

·       Plan and coordinate retail events, promotions, and activations, including pop-up events, brand collaborations, and in-store activities to create engaging consumer experiences that drive foot traffic and sales

·       Support Operations team in implementing the marketing campaigns at the store fronts to ensure alignment with the brand’s goal, aiming to maximise the return on investment

·       Track and analyze the performance of marketing campaigns, providing reports and insights to optimize future initiatives

·       Manage relationships with external partners, agencies, and vendors to ensure effective execution of marketing activities

·       Make use of existing customer database to improve marketing activities that will lead to better sales performance

·       Analysing consumer behaviour and competitor’s marketing activities

Job Specifications:

Qualifications:

·       Strong knowledge of digital marketing channels and social media platforms

·       Excellent communication skill in Thai and English and presentation skills, with the ability to create engaging and on-brand content.

·       Proficiency in using marketing tools and platforms (e.g., Google Analytics, social media management tools).

·       Strong project management and organizational skills, with attention to detail.

·       Ability to work collaboratively in a fast-paced environment, handling multiple tasks and deadlines.

·       Creative, proactive, and passionate about fashion industry

·       Multitask, quick response and can work under pressure

·       Be self-motivated, a strong team player

·       Bachelor’s degree in Marketing, Business, Communications, or a related field.

·       Minimum 3-5 years of experience in marketing, preferably within fashion industry or a related field.