Marketing Executive - Surgical Implants

JOB DESCRIPTION FOR MARKETING EXECUTIVE

Company Description:
GESCO Healthcare is a leading manufacturer and exporter of spinal, orthopaedic, and CMF implants as well as surgical instruments in the Asia-Pacific region. Over the last six decades, GESCO has positively impacted over 120 million lives through its innovation and dedication to improving patient care. The company is renowned for its Innovation Centre, which develops advanced and cost-effective solutions, earning numerous global patents.

GESCO also holds the distinction of being the first Indian Spine Implant manufacturing company to achieve such global recognition. As a trusted contract manufacturing partner for medical device companies, GESCO is known for its agility, adaptable design solutions, and world-class manufacturing expertise.

Job Description MARKETING EXECUTIVES (ME)

Department: Sales

Reporting To: Area Sales Manager (ASM) / RSM

Role Purpose

To drive sales, build strong relationships with doctors/hospitals, ensure product availability, and support surgical procedures while achieving assigned targets and maintaining company standards.

Key Responsibilities

Sales & Business Development

• Achieve monthly/quarterly/annual sales targets
• Promote company products (implants, instruments, consumables) to doctors, hospitals, and distributors
• Identify new business opportunities and expand market coverage
• Increase product penetration in assigned territory

Doctor & Hospital Engagement

• Build and maintain strong relationships with surgeons, OT staff, and hospital management
• Ensure regular doctor visits and product detailing
• Support in product trials and clinical discussions

Surgical Support

• Coordinate and attend surgeries when required
• Ensure correct product availability and timely delivery of trays/implants
• Assist surgeons with product-related inputs during procedures

Order Management & Collections

• Generate orders and ensure timely billing
• Follow up on payments and outstanding collections
• Ensure adherence to credit policies

Inventory & Asset Handling

• Coordinate with logistics for stock availability
• Ensure proper handling of trays, implants, and instruments
• Avoid stock loss/damage and report discrepancies

Reporting & Compliance

• Submit daily call reports (DCR)
• Maintain records of visits, sales, and collections
• Adhere to company policies and ethical practices
• Log in to Breeze App for attendance and daily reports.

Coordination

• Work closely with BRI (Branch Incharge), the delivery team, and internal departments
• Clear updation to the DB (Delivery Boy) for usage of implants surgery details of the Doctor/ Patient IC numbers, rates and the documentation with regard to the implants and Trays etc.,
• Coordinate with HO (Head Office) wherever applicable in the smooth execution of the Hospital/ surgery requirement.
• Ensure smooth execution of the order-to-delivery cycle

KRA (Key Result Areas) with Weightage

KRA
DescriptionWeightageSales AchievementAchievement of primary & secondary sales targets35%Doctor Coverage & ConversionNumber of doctor visits, new doctor additions, conversion ratio15%Surgical Support EfficiencyTimely support during surgeries, zero complaints10%Collections & Outstanding ControlTimely collection, adherence to credit period15%Market Development
New hospital on boarding, territory expansion10%Inventory & Asset ResponsibilityProper handling of trays, implants, zero loss5%
Reporting & Discipline
Daily Call Reports submission, CRM usage, compliance5%Team CoordinationCoordination with logistics, BRI, and internal teams5%
Key Performance Indicators (KPIs)

• Monthly sales vs target (%)
• Number of doctor calls per day/month
• Conversion rate of new doctors
• Surgery support success rate
• Collection efficiency (%)
• Outstanding days (DSO)
• New accounts opened
• Product-wise sales growth

Skills Required

• Strong communication & negotiation skills
• Clinical understanding (spine/orthopaedic/medical devices preferred)
• Relationship management
• Problem-solving during surgeries
• Time and territory management

Preferred Experience

• 1 to 5 years in medical devices
• Experience in handling surgeons & hospital ecosystem
• Willingness to travel extensively