Marketing Executive (Workplace)

About the Role

We are looking for a proactive Marketing Executive to support marketing activities across the BHIRAJ Workplace portfolio. The role covers digital marketing, brand communication, events, CRM, and partnership coordination. You will work closely with the Brand & Marketing team to attract prospective tenants, strengthen brand awareness, and enhance tenant engagement and workplace experiences.

Key Responsibilities

Marketing Campaigns

• Support the planning and execution of integrated online and offline marketing campaigns.
• Coordinate campaign materials, schedules, and activities with internal teams and external agencies.
• Track campaign results and prepare reports with recommendations for improvement.

Digital Marketing & Content

• Update website content, property information, and promotional materials.
• Create and coordinate content for social media, email campaigns, and other digital channels.
• Coordinate SEO/SEM and lead generation activities with agencies and relevant teams.
• Monitor digital performance and consolidate inquiries for follow-up by the leasing team.

Brand Communication & PR

• Prepare marketing materials, presentations, newsletters, and communication content.
• Ensure materials follow brand guidelines and communicate accurate information.
• Support press releases, media coordination, award submissions, and certification communications.

Events & Tenant Engagement

• Coordinate tenant activities, business networking events, and promotional campaigns.
• Support event logistics, registrations, vendors, and on-site execution.
• Collect participant feedback and prepare post-event reports.

CRM & Partnership Coordination

• Maintain customer and tenant information in accordance with company data policies.
• Support CRM communications, tenant engagement programs, and customer satisfaction surveys.
• Coordinate activities with corporate, lifestyle, and industry partners.

Project & Administrative Support

• Liaise with agencies, vendors, and internal stakeholders to ensure timely delivery.
• Prepare purchase requests, track expenses, and maintain marketing documentation.
• Monitor assigned tasks and deliverables against agreed timelines and budgets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 2 years of experience in marketing, digital marketing, brand communication, or event coordination.
• Experience in B2B marketing would be an advantage.
• Experience in commercial real estate, office buildings, hospitality, retail, mixed-use developments, or property development would be an advantage.
• Familiarity with social media platforms, digital marketing tools, and basic performance reporting.
• Good content writing, communication, and coordination skills.
• Ability to manage multiple tasks, meet deadlines, and work collaboratively.
• Proficiency in Microsoft Office; experience with Canva or similar content creation tools would be an advantage.
• Good command of Thai and English.