Marketing Executive(Google Ads)

Work Location: Singapore

Job Responsibilities

• Plan, execute and optimize SEM campaigns, particularly Google Ads, based on campaign objectives and performance targets.

• Monitor campaign performance, manage budgets and make ongoing adjustments to improve leads, conversions and overall results.

• Meet and communicate with clients to understand their business goals, marketing needs and concerns.

• Translate client requirements into practical digital marketing campaigns and recommendations.

• Prepare campaign updates and explain performance, insights and next steps clearly to clients.

• Work closely with internal teams to coordinate campaign execution and ensure deliverables are completed on schedule.

• Support SEO activities such as keyword research, content optimization and performance tracking where required.

• Keep up to date with digital advertising trends, platform changes and industry developments.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related field.

• Hands-on experience in SEM / Google Ads is required.

• Able to set up, manage and optimize Google Ads campaigns independently.

• Experience or knowledge in SEO will be an advantage.

• Comfortable meeting clients and able to understand their requirements, concerns and expectations.

• Good communication and presentation skills.

• Able to interpret campaign data and provide practical recommendations.

• Experience working in a digital marketing or advertising agency is an advantage, but not essential.