Marketing Executive_MAC

Description

JOB OVERVIEW
In this role, you will deliver GTM marketing plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with DCM(Digital Commerce & Marketing) team for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.

ACCOUNTABILITIES

• Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e.campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial.
• Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.
• Partner with DCM Media and CRM for local execution of campaigns
• Partner with Online and commercial teams for execution of omnichannel plans and activations
• Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
• Partner with owned media expertise in DCM to localize media plans and manage the operations across all brand owned media platforms.
• Partner with earned media expertise in DCM on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.

Qualifications

• Education
  • University-level education
• Experiences
  • Minimum 3+years of experience in marketing, preferably in the cosmetics or FMCG industry
• Competencies
  • Prior experience in Consumer and Omnichannel Marketing
  • Strong analytical and presentation skills
  • Strong interpersonal and communication skills
  • Detail orientated with strong sense of work prioritization, a fast learner
  • Passion for new technologies and digital consumer trends
  • Excellent proficiency in written and spoken English & Korean