Marketing Executives

Job Description & Requirements

We are seeking a proactive and results-driven Marketing Executive to drive brand awareness, lead generation, and student enrollment growth. The role focuses on managing digital channels, executing campaigns, producing engaging content, optimizing marketing performance across both online and offline platforms, and supporting partnership development to expand outreach and enrollment opportunities.

Key Responsibilities

Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), while ensuring timely responses and accurate CRM tracking

Plan and execute a monthly content calendar, including direction for photography, videography, and graphic design for social media, campaigns, and educational materials

Plan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring performance metrics such as cost per lead, conversion rates, and ROI

Identify and develop new lead generation channels through partnerships with schools, childcare centres, and community organisations, including outreach and collaboration efforts

Support business development initiatives through networking, cold outreach, and partnership engagement to drive enquiries and enrolments

Liaise with external marketing agencies (if engaged), providing clear briefs, creative direction, and feedback to ensure alignment with brand and campaign objectives

Collaborate with the team based in China region on website content development, localization, updates, and quality assurance

Source and manage vendors for printed marketing materials (e.g., flyers, banners, brochures), including quotations, timelines, and delivery coordination

Plan and support marketing events such as open houses, roadshows, school fairs, and workshops, including coordination of logistics and promotional materials

Work with partners and external stakeholders to co-organise events and expand outreach opportunities

Ensure consistent brand messaging across all channels and develop campaigns aligned with enrolment cycles and key periods

Track and analyse performance across all marketing channels, including partnerships and events, and prepare regular reports on leads, conversions, and ROI

Maintain an organised lead database and ensure proper follow-up processes to maximise conversion

Monitor competitors and market trends, and recommend improvements based on data insights

Requirements

Diploma or Degree in Marketing, Communications, Business, or related field

2–3 years of relevant marketing experience (education industry experience is an advantage)

Strong understanding of digital marketing channels and social media platforms

Experience managing Meta Ads and Google Ads preferred

Familiarity with content creation tools (e.g., Canva, CapCut, Adobe tools) is a plus

Strong project management and organizational skills

Good written and verbal communication skills in English (Chinese is an advantage for XHS content)

Able to drive high conversion rate.

Self-driven, hands-on, and able to work independently