Marketing Functional consultant

Key Requirements

• 8 to 12+ years of experience in Microsoft Dynamics 365 Customer Engagement, with strong expertise in Dynamics 365 Customer Insights (Journeys/Marketing).
• Experience in Banking, Financial Services, Insurance, or other customer-centric industries.
• Deep understanding of Customer Insights, Sales, Customer Service, Dataverse, Power Platform, and Customer Engagement processes.
• Lead requirements gathering, stakeholder workshops, solution design, and business process transformation initiatives.
• Design and implement customer engagement solutions including customer journeys, segmentation, lead management, campaign automation, personalization, and analytics.
• Translate business requirements into functional designs, user stories, and delivery backlogs.
• Strong knowledge of integrations using REST APIs, OData, MuleSoft, Azure Integration Services, and Power Platform connectors.
• Experience with customer data management, data migration, data quality, and customer profile unification.
• Collaborate with Product Owners, Architects, Development, and QA teams throughout the delivery lifecycle.
• Lead backlog grooming, sprint planning, UAT, solution demonstrations, and business sign-offs.
• Conduct impact assessments and provide recommendations for change requests and process optimization.
• Support release management, user training, adoption, and post-go-live support.
• Stay current with Microsoft Dynamics 365 and Power Platform roadmap and best practices.

Preferred Certifications

• Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate

Microsoft Certified: Power Platform Functional Consultant Associate