Marketing Head

We are looking for a dynamic and strategic Head of Marketing to lead our marketing function and drive revenue growth. This role will own the end-to-end marketing strategy from brand building to demand generation ensuring alignment with business goals and sales outcomes.

Key Responsibilities:-
Revenue & Growth Ownership:

• Own and drive marketing-driven revenue targets
• Build a predictable inbound pipeline (MQL SQL Revenue)
• Align closely with sales to improve conversion rates and deal velocity

Demand Generation & Performance Marketing:

• Plan and execute multi-channel campaigns (Google Ads, LinkedIn, SEO, Email)
• Optimize CAC, CPL, and ROI across campaigns
• Build scalable inbound engines for consistent lead flow

Brand & Positioning:

• Define and strengthen brand positioning in the market
• Ensure consistent messaging across website, campaigns, and sales collateral
• Establish thought leadership in the industry (CPaaS / Cloud Telephony / SaaS)

Product Marketing:

• Translate product capabilities into strong value propositions
• Create compelling GTM strategies for new launches/features
• Enable sales with pitch decks, battle cards, and use cases

Content & Digital Strategy:

• Drive high-impact content strategy (blogs, case studies, whitepapers)
• Improve organic visibility through SEO and authority building
• Manage website performance, CRO, and user journeys

Team Leadership & Execution:

• Build, lead, and mentor a high-performance marketing team
• Manage agencies, freelancers, and internal stakeholders
• Set clear KPIs and track performance regularly

Data & Analytics:

• Own marketing dashboards and reporting
• Track funnel metrics: Traffic Leads MQL SQL Revenue
• Use data to continuously optimize campaigns and strategy.

Key Requirements:-

• 1015 years of experience in marketing (preferably in SaaS / CPaaS / B2B Tech)
• Proven track record of driving revenue through marketing
• Strong understanding of performance marketing & inbound growth
• Experience in marketing automation, CRM tools (HubSpot, Zoho, Salesforce)
• Excellent leadership, communication, and strategic thinking skills

Preferred Qualifications:-

• Experience in cloud telephony / CPaaS / API products
• Prior experience working closely with sales teams in a high-growth environment
• Strong network in the startup/tech ecosystem.