Marketing Head

MARKETING HEAD

1. Responsible for building, leading, and scaling the company's Marketing Function across Local and International Markets.
2. Primary role includes developing Global Brand Strategies, driving Market Expansion, overseeing Marketing Investments, and ensuring execution excellence across all Marketing Channels and Business Units.
3. Owns the overall Marketing Performance of the organization, ensuring all Marketing Activities directly contribute to Revenue Growth, Brand Equity, Customer Acquisition, Market Penetration, and Business Objectives.
4. Manages Marketing Budgets and Resource Allocation (Leads decisions to scale, optimize, or discontinue Marketing Investments based on Business Impact and ROI).
5. Manages Marketing Teams, Brand Managers, Digital Marketing Teams, Creative Teams, External Agencies, International Partners, and Marketing Suppliers (Responsible for overall Marketing KPI Performance).

Job Description Characteristics

GLOBAL GROWTH DRIVER: Proven experience in developing and executing Marketing Strategies across multiple countries and markets. Understands market entry, distributor support, export marketing, international partnerships, and localization strategies.

BUSINESS-FIRST MARKETER: Understands that Marketing exists to support business growth. Makes decisions based on commercial impact, profitability, market share, and long-term business sustainability.

STRATEGIC LEADER: Able to translate business objectives into clear marketing priorities and execution plans. Balances short-term opportunities with long-term brand building.

PEOPLE BUILDER: Leads, develops, and aligns diverse teams towards common goals. Creates a culture of accountability, ownership, collaboration, and continuous improvement.

BRAND GUARDIAN: Protects and strengthens the company's brands across all customer touchpoints, ensuring consistency, credibility, and relevance in every market.

ANALYTICAL & INSIGHTS-DRIVEN: Studies markets, competitors, consumer behavior, and performance data to continuously improve marketing effectiveness and business results.

TECH-SAVVY & FUTURE-FOCUSED: Easily adapts to new technologies, AI tools, digital platforms, emerging trends, and evolving consumer behaviors.

Other Tasks Under the Role

• Leads the development and execution of Annual Marketing Strategies and Business Growth Plans.
• Oversees Brand, Digital, Trade, Retail, Communications, Customer Experience, and Marketing Operations functions.
• Safeguards Brand Interests and Marketing Objectives across all business units and affiliates.
• Establishes and maintains relationships with International Distributors, Partners, Agencies, and Industry Stakeholders.
• Leads International Market Expansion Projects and New Market Development Initiatives.
• Oversees Agency Selection, Performance Management, and Vendor Partnerships.
• Ensures Campaign Timelines, Budgets, and Deliverables are achieved.
• Leads Market Research and Competitive Intelligence efforts.
• Analyzes Marketing Performance and develops strategies to improve Brand Awareness, Market Share, Revenue Contribution, and Customer Engagement.
• Represents the organization in Trade Shows, International Exhibitions, Industry Events, and Strategic Business Meetings.
• Works closely with Executive Leadership, Sales, Operations, Product Development, and Customer Experience Teams to ensure organizational alignment.

SKILLS CHECKLIST

Leadership Skills: Proven ability to build, lead, and inspire high-performing Marketing Teams and cross-functional stakeholders.

Strategic Thinking: Strong ability to develop scalable Marketing Strategies aligned with business growth objectives.

International Marketing Expertise: Experience in Global Brand Management, Export Marketing, Market Expansion, Distributor Marketing Programs, and Multi-Market Campaign Execution.

Commercial Acumen: Strong understanding of Revenue Growth, Market Share, Profitability, Pricing, and Customer Acquisition Metrics.

Digital Marketing Expertise: In-depth knowledge of Digital Marketing Channels, E-Commerce, CRM, Marketing Automation, SEO, SEM, Content Marketing, and Social Media.

Communication Skills: Excellent presentation, negotiation, and stakeholder management capabilities.

Analytical Mindset: Ability to interpret market trends, customer insights, and performance data to support business decisions.

Industry Knowledge: Familiarity with FMCG, Food Manufacturing, Agriculture, Consumer Goods, Retail, or Export-Oriented Industries.

Minimum 8 – 15 years of experience