Marketing head

About the Role

Orchid University is looking for an experienced and strategic Digital Marketing Head to lead its digital marketing initiatives and strengthen the University's online presence, brand awareness, and student acquisition efforts. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive leads, admissions, engagement, and overall business growth.

Key Roles & Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and support admission and business objectives.
• Lead and manage digital campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, SEO, SEM, email marketing, and other relevant platforms.
• Drive lead generation and student acquisition campaigns while optimizing cost per lead and campaign performance.
• Develop strategies to increase website traffic, conversions, engagement, and overall digital presence.
• Oversee SEO and SEM activities to improve search rankings and online visibility.
• Plan, execute, and monitor paid advertising campaigns with a strong focus on ROI and performance.
• Collaborate with admissions, marketing, creative, content, and technology teams to ensure effective campaign execution.
• Analyze market trends, competitor activities, audience insights, and campaign performance to support strategic decision-making.
• Manage and mentor the digital marketing team and ensure the timely execution of marketing initiatives.
• Monitor key performance metrics and prepare regular reports on campaign performance, leads, conversions, and ROI.
• Develop innovative digital strategies aligned with the latest marketing trends and technologies.
• Ensure consistency in Orchid University's brand communication across all digital platforms.

Required Skills & Qualifications

• 8+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or related roles.
• Proven experience in leading and managing a digital marketing team.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, Social Media Marketing, and Performance Marketing.
• Experience in lead generation, conversion optimization, and marketing analytics.
• Strong understanding of website analytics tools such as Google Analytics and other marketing platforms.
• Excellent strategic thinking, leadership, communication, and stakeholder management skills.
• Ability to manage multiple campaigns and projects in a fast-paced environment.
• Experience in the Education, EdTech, University, or Higher Education sector will be preferred.

Preferred Candidate Profile

We are looking for a candidate who is Strategic, Analytical, Creative, Results-Oriented, and Performance-Driven, with a proven ability to build strong digital marketing strategies and drive measurable business outcomes.