Marketing Head

Key Responsibilities

Digital Marketing

• Develop and implement comprehensive digital marketing strategies aligned with company goals.

• Manage and optimize the company's social media presence across platforms such as Facebook, LinkedIn, Instagram, TikTok, and other relevant channels.

• Monitor campaign performance, analyze metrics, and recommend improvements based on data.

• Manage website content and recommend strategies to improve website traffic, engagement, and lead generation.

• Implement basic SEO and SEM strategies to improve online visibility.

Lead Generation & Business Development Support

• Develop digital campaigns designed to generate qualified leads and potential clients.
• Work closely with the business development and recruitment teams to support client acquisition and recruitment campaigns.
• Track leads generated through digital channels and recommend strategies to improve conversion.
• Support company events, client engagement activities, and other promotional initiatives.

Content & Social Media

• Develop a monthly content calendar and oversee the creation and publication of relevant content.
• Create or coordinate social media posts, videos, reels, graphics, articles, and other marketing materials.
• Write compelling captions, marketing copy, and promotional materials.
• Identify current digital trends and translate them into relevant content and campaigns.
• Maintain consistent brand messaging across all marketing channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• At least 3–5 years of experience as marketing manager, preferably with strong digital marketing experience.

• Proven experience managing social media platforms and digital marketing campaigns.

• Knowledge of SEO, Google Analytics, email marketing, and lead generation.

• Strong content creation and copywriting skills.

• Strong analytical and communication skills.

• Creative, proactive, and highly organized.

• Able to manage multiple campaigns and projects simultaneously