Marketing HEAD

Head of Marketing

Building the next chapter of an iconic Indian mobility brand

Position Details

Company: Kinetic Green Energy & Power Solutions Limited
Location: Pune, Maharashtra
Experience: 12+ years
Function: Marketing
Reporting To: Founders / CEO
Role Level: GM / VP Marketing

About Kinetic Green

Kinetic Green Energy & Power Solutions Limited is an emerging leader in India's electric mobility sector, offering innovative and sustainable solutions across electric two-wheelers and three-wheelers. Building on a respected automobile legacy, Kinetic Green is accelerating clean transportation through customer-focused products, technology and an expanding market presence.

Role Purpose

Lead the complete marketing agenda – from brand and product launches to demand generation, dealer activation, digital growth and founder-led corporate storytelling.

Kinetic Green is seeking a dynamic, commercially oriented and hands-on marketing leader who can translate the company's growth vision into high-impact customer and market initiatives. The incumbent will partner closely with the Founders and senior leadership while driving execution with sales teams, dealers, agencies and cross-functional stakeholders.

Key Responsibilities

1. Marketing Strategy and Leadership

• Develop and execute the overall marketing strategy aligned with the business plan, sales targets, product roadmap and growth ambitions.
• Create annual and quarterly plans for electric two-wheelers, three-wheelers, institutional business and emerging mobility solutions.
• Build a differentiated position for Kinetic Green in India's evolving EV and automobile ecosystem.
• Partner with the Founders, CEO, Sales, Product, Dealer Development, Finance and Operations teams to align investment with business priorities.
• Establish clear KPIs and governance to measure brand, customer, lead-generation and revenue impact.

2. Brand Management

• Strengthen and modernise the Kinetic Green brand while effectively leveraging the company's established automobile legacy.
• Define consistent positioning, messaging, visual identity and communication standards across customer touchpoints.
• Create distinct propositions for product categories and customer segments, improving awareness, trust, consideration and preference.
• Ensure disciplined brand execution across dealerships, digital platforms, exhibitions, events, product collateral and corporate communication.

3. Founder and Corporate Branding

• Partner with the Founders to strengthen thought leadership across EVs, sustainability, entrepreneurship, manufacturing and mobility.
• Build a structured calendar for leadership messages, media interactions, industry forums, keynote addresses, interviews and social media.
• Develop speeches, presentations, talking points, articles and strategic communication for the Founders and senior leadership.
• Shape authentic corporate narratives around Kinetic Green's vision, heritage, innovation, social impact and contribution to sustainable mobility.

4. Product Marketing and Launches

• Lead go-to-market strategy for new products, variants, features and geographical launches.
• Develop customer segmentation, product positioning, value propositions, pricing communication and integrated launch campaigns.
• Translate technical features into compelling customer benefits in partnership with Product, R&D, Sales and Service.
• Create product toolkits, brochures, digital content, sales aids and dealer training material; track post-launch performance and course-correct.

5. Sales and Demand-Generation Campaigns

• Design national, regional, seasonal and local campaigns that generate enquiries, test rides, dealer footfall and retail conversion.
• Drive festive, new-market, exchange, financing, referral and product-launch programmes in partnership with Sales and dealers.
• Establish robust online and offline lead generation, nurturing and measurement processes.
• Track cost per lead, lead-to-test-ride conversion, customer acquisition cost, retail conversion and return on marketing investment.
• Support institutional, fleet, last-mile delivery, passenger mobility and B2B/B2C opportunities through targeted programmes.

6. Dealer and Retail Marketing

• Develop scalable dealer marketing programmes, toolkits and local activation frameworks across the distribution network.
• Standardise dealership branding, product display, point-of-sale material and customer experience.
• Work with regional teams to improve market penetration, local lead generation and retail productivity.
• Monitor dealer-level utilisation, execution quality and business outcomes across dealerships, stores, service points, exhibitions and roadshows.

7. Digital Marketing and Customer Engagement

• Lead the digital agenda across website, search, social media, content, online advertising, reputation and marketing automation.
• Improve campaign efficiency through segmentation, remarketing, analytics and conversion optimisation.
• Strengthen content around products, customer stories, sustainability, technology, mobility solutions and ownership experience.
• Partner with CRM and Sales teams to improve lead capture, allocation, follow-up, nurturing and conversion.
• Develop lifecycle communication spanning enquiry, purchase, onboarding, service, engagement, referral and repurchase.

8. Media, PR and Industry Engagement

• Lead public relations and media communication with appointed agencies and build relationships across automobile, EV, business and technology media.
• Manage press releases, announcements, leadership interviews, media events and industry interactions.
• Position Kinetic Green at auto shows, EV exhibitions, conferences, investor forums and sustainability platforms.
• Establish communication protocols for sensitive issues, crisis response and reputation management.

9. Market Intelligence and Consumer Insights

• Track customer preferences, competitors, pricing, technology, policy developments and channel trends across the automobile and EV sectors.
• Commission research to understand purchase drivers, barriers, ownership expectations and usage behaviour.
• Identify emerging opportunities across urban, semi-urban and rural markets and convert insights into product, pricing, sales and communication actions.
• Maintain competitive intelligence dashboards for regular leadership review.

10. Budget, Agency and Team Leadership

• Own the annual marketing budget across brand, media, digital, launches, dealers, events, research and PR.
• Allocate spends against business priorities and expected returns; monitor commitments, utilisation and campaign performance.
• Select and manage creative, media, digital, PR, research, content, event and activation partners with strong commercial governance.
• Build and develop a high-performing team across brand, product marketing, digital, retail, customer engagement, PR and research.
• Create a culture of creativity, speed, ownership, customer focus, collaboration and data-driven decision-making.

Candidate Profile

Education

• MBA/PGDM in Marketing from a recognised institution is strongly preferred.
• A bachelor's degree in Engineering, Business Administration, Marketing, Communications or a related discipline would be advantageous.

Experience

• Minimum 12 years of progressive marketing experience, including meaningful leadership responsibility.
• Strong hands-on experience in the automobile, electric vehicle, mobility, automotive components, consumer durable or another product-led industry.
• Demonstrated success in brand building, product marketing, launches, sales campaigns, dealer marketing and digital lead generation.
• Experience working closely with Founders, Promoters, CEOs or senior business leaders in a fast-paced entrepreneurial organisation.
• Experience marketing electric two-wheelers, three-wheelers, passenger vehicles, commercial vehicles or mobility solutions is highly preferred.
• Proven ability to manage nationwide or multi-regional campaigns, agencies, budgets and cross-functional teams.
• Exposure to founder branding, corporate communication, media management and thought leadership will be an advantage.

Key Skills and Competencies

• Strategic marketing and brand leadership
• Automobile and EV market understanding
• Product positioning and go-to-market strategy
• New-product launches
• Sales campaign planning and execution
• Dealer and retail marketing
• Digital marketing and lead generation
• Customer insights and market research
• Founder branding and thought leadership
• Corporate communications and public relations
• Performance marketing and analytics
• Budget and ROI management
• Agency and partner management
• Commercial and business orientation
• Leadership and team development
• Executive communication and presentation

Key Performance Indicators

• Growth in brand awareness, consideration, trust and customer preference.
• Achievement of product-launch, campaign, enquiry and retail objectives.
• Qualified leads, test rides, dealer footfall and lead-to-retail conversion.
• Customer acquisition cost, marketing return on investment and budget adherence.
• Digital engagement, website traffic, conversion and online brand sentiment.
• Dealer marketing execution, local activation quality and retail productivity.
• Media visibility, share of voice and effectiveness of founder and corporate communication.
• Marketing contribution to sales growth, market penetration and market share.