Marketing Head

**Location:** Thane (Head Office)

**Work Timings:** 9:00 AM – 6:00 PM (Monday to Saturday)

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**About the Role**

We are seeking a dynamic and strategic **Marketing Head** to lead the marketing and branding initiatives of Rainbow International School. The role will focus on increasing school visibility, driving admissions, and strengthening the school’s brand presence across digital and offline platforms.

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**Key Responsibilities**

* Develop and execute the overall marketing strategy aligned with the school’s goals.

* Lead brand-building initiatives, digital campaigns, and offline promotions to attract student admissions.

* Manage social media presence, website content, and online reputation.

* Plan and execute school events, seminars, exhibitions, and community outreach programs.

* Collaborate with the admissions and academic teams to support enrollment targets.

* Conduct market research and competitor analysis to identify trends and opportunities.

* Build and maintain relationships with media, PR agencies, and external stakeholders.

* Oversee marketing budgets, vendor management, and ensure ROI on campaigns.

* Monitor KPIs and prepare reports for the leadership team.

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**Desired Profile**

* Graduate / Postgraduate in Marketing, Business, or related fields (MBA in Marketing preferred).

* **8–12 years of experience** in marketing, preferably in education, hospitality, or service industries.

* Proven track record of developing and executing successful marketing campaigns.

* Strong leadership and team management skills.

* Excellent communication, presentation, and negotiation abilities.

* Proficiency in digital marketing tools, analytics, and social media platforms.

Age Criteria - 25 - 40

Salary Range - Upto 12 LPA

Pay: ₹30,000.00 - ₹94,000.00 per month

Work Location: In person