Marketing Head

Position Overview

A.    Marketing Strategy & Management

1.       Develops and executes comprehensive marketing plans aligned with business goals.

2.     Conducts market research and trend analysis to refine strategies.

3.     Presents marketing insights, trends, and campaign performance.

4.     Oversees branding initiatives → related to branding, such as logo use, color schemes, tone of communication, and brand perception.

5.     Ensures consistency → All marketing materials, social media posts, website content, and promotional campaigns must have a uniform look, tone, and message.

6.     Generates leads to support the sales team.

7.     Collaborates closely with recruitment, client relations, and sales departments for aligned efforts.

8.       Manages the marketing budget to optimize ROI and campaign effectiveness.

B.    Social Media & Digital Marketing

1.     Conceptualizes and creates engaging content for social media, including static posts, reels, and video content.

2.     Conducts quality checks, proofreading, and scheduling across various platforms.

3.       Analyzes and reports social media and digital marketing analytics for continuous improvement.

4.     Responds professionally to inquiries, ensuring clear, accurate communication and a seamless HR support experience.

5.     Manages META Ads and paid advertising campaigns for lead generation and brand awareness.

6.     Stays updated on trends, particularly on TikTok and Facebook, to keep content relevant and engaging.

7.     Writes and publishes blogs and long-form content for the company website.

8.     Oversees SEO optimization and website management to enhance online visibility.

C.    Creative Leadership & Brand Management

1.     Ensures all marketing materials align with brand guidelines and maintain a high-quality standard.

2.     Collaborates with the Graphic Artist for the execution of visually compelling content.

3.     Leads creative brainstorming sessions to enhance brand storytelling and marketing campaigns.

4.     Leads and manages photoshoots for marketing materials, ensuring high-quality visuals that align with the brand’s vision.