Marketing Head

Job Description -

Therapy - Acute & Gastro

Title: Marketing Head
Reporting To: Division Head
Location: Goregaon, Mumbai

Job Purpose

To lead the therapy marketing portfolio by formulating and executing strategic marketing plans, driving product growth, profitability, and market share while ensuring brand equity, field force alignment, and capability building across the brand management team.

Key Accountabilities & Responsibilities

1. Marketing Strategy & Brand Growth Management

• Develop and execute brand-wise marketing strategies to achieve sales, profitability, and market share objectives.
• Prepare annual marketing budgets and monitor brand contributions to ensure divisional profitability.
• Design and implement promotional strategies and inputs for Field Force and Trade aligned with therapy objectives.
• Drive new product identification, launch planning, and lifecycle management for sustainable brand growth.
• Collaborate with Medical, Sales, Training, and Digital teams to enhance brand visibility and engagement.
• Analyze market dynamics and competitive trends to develop insight-driven campaigns and corrective actions.
• Coordinate with advertising agencies for communication development and ATL/BTL activities.
• Ensure alignment with the GDSO team for uninterrupted product availability during campaigns and launches.

2. Business Intelligence & ROI Optimization

• Drive continuous collection and analysis of market intelligence to strengthen marketing strategies.
• Monitor brand performance through primary, secondary, and prescription trend analysis and take timely corrective actions.
• Track return on investment (ROI) of marketing initiatives and ensure cost effectiveness.
• Develop business cases and promotional costing proposals for management approvals.

3. Innovation & Customer Engagement

• Build and strengthen Key Opinion Leader (KOL) networks to enhance brand credibility and market presence.
• Identify opportunities for brand extensions, digital innovations, and customer-centric initiatives.
• Develop CRM strategies for effective doctor and trade engagement to drive prescription generation and loyalty.

4. Team Development & People Management

• Lead, coach, and mentor Product Managers and Group Product Managers to improve productivity and strategic capabilities.
• Identify competency gaps and work closely with the Learning & Development team for capability building.
• Foster a high-performance culture through regular feedback, coaching, and performance reviews.
• Monitor team deliverables and ensure alignment with organizational marketing goals.

5. Cross-Functional Coordination

• Collaborate with Commercial, Finance, Supply Chain, Medical, Training, and Sales teams for effective execution of marketing strategies.
• Ensure compliance with ethical marketing practices and organizational SOPs.
• Partner with Legal, Audit, and Regulatory teams during product launches and promotional campaigns.

6. Other Responsibilities

• Undertake any additional marketing-related responsibilities assigned by the Division Head or Management in the interest of the organization.

Key Interactions

Internal Stakeholders

• Senior Leadership Team
• Finance
• Medical Affairs
• Regulatory Affairs
• IT Team
• Field Force
• DTx Team

External Stakeholders

• Healthcare Professionals (HCPs)
• Vendors
• Advertising Agencies

Job Requirements

Educational Qualifications

• Bachelor's Degree in Science or Pharmacy.
• MBA in Marketing or Pharmaceutical Management preferred.

Experience

• 12 to 18 years of experience in Pharmaceutical Marketing.
• Minimum 3 to 5 years of leadership experience managing therapy or brand marketing teams.

Skills & Technical Competencies

• Therapy Area Expertise
• Brand Lifecycle Management
• New Product Launch Management
• Market Analysis & Competitive Intelligence
• Sales Forecasting & Budgeting
• Strategic Planning
• Team Leadership & Development
• Digital Marketing & CRM Management
• Business Analytics
• Data-Driven Decision Making

Behavioral Competencies (Neev)

• Delivering Excellence
• Business Orientation
• Team Leadership
• Building People Capability
• Working Across Boundaries