Marketing Head

1. Job purpose

Hitech Formulations is a research-driven CDMO specializing in dermatology and personal care formulations, offering end-to-end formulation development, clinical validation and scalable manufacturing to leading brands in India and globally.

We are looking for a Head of Marketing to shape Hitechs next phase of brand, market presence and demand generation. The mandate is to establish HiTech Formulations as a globally recognized, science- and specialty-led formulation partner and build a strong market-pull engine across pharmaceutical companies, credible D2C brands and emerging category leaders.

Working closely with the leadership teams, the Head of Marketing will translate Hitechs science, formulation expertise and industry experience into market authority, stronger client relationships and new business opportunities. (This role does not involve regular client meetings, that is a function of Sales, However, Ideating and building communication structures and collaterals will be a part of this role)

B. Key Role tasks

Brand Direction & Approval Authority

• Expression and consistency of the Hitech brand across Pharma and D2C, nationally and globally, ensuring a unified brand voice and storytelling across all touchpoints.
• Development and quality of all key brand and marketing assets, including capability decks, specialty decks, scientific content, reports, presentations, website and digital assets.
• Serve as the final brand authority for all outbound communication, with accountability for tone, messaging, quality and overall brand fit.

Content Strategy

• Build and drive a top-of-funnel strategy that strengthens awareness, credibility and inbound demand through science-led thought leadership and industry-relevant content.
• Build and manage a scalable, cross-platform content engine across website, LinkedIn, PR, events, Instagram and YouTube, with a unified master content and campaign calendar.
• Leverage AI and emerging tools to increase content velocity and scale while maintaining Hitech’s standards for quality, credibility and brand consistency.

Event and Exhibition Experience

• Design and lead high impact Event and exhibition experiences that bring Hitech’s science, capabilities and brand to life while creating meaningful client and prospect engagement

Client Engagement & Relationship Building

• Build structured communication and relationship programs that increase retention, depth of engagement and opportunities for expansion. (Direct client management remains with Sales)
• Develop strategic programs to nurture prospective clients before they enter an active buying cycle.

Team & Agency Leadership

• Lead the marketing team and build approval workflows and rhythms that keep a fast-moving function aligned.
• Work closely with sales and business development to ensure marketing translates into meaningful commercial opportunities and a singular brand Voice.