Marketing Intern (Business Analytics)

About the Role

We are seeking a detail-oriented, data-driven Marketing Intern (Business Analytics) to join our growing team. In this role, you will bridge the gap between marketing initiatives and business performance by analyzing market trends, interpreting sales and customer data, and turning raw metrics into actionable insights.

This is an ideal opportunity for a motivated graduating student who wants hands-on experience applying analytics to real-world business and marketing strategies.

Key Responsibilities

Data & Performance Analysis: Collect, clean, and analyze marketing, customer, and sales data to track campaign performance and key business metrics.

Reporting & Dashboards: Utilize Microsoft Excel and data tools to build structured reports, tracking models, and data visualizations for the team.

Market & Business Research: Conduct competitor analyses, market trend research, and financial/business forecasting to support marketing decision-making.

Optimization Insights: Identify patterns, opportunities, and areas for improvement across marketing channels to help optimize return on investment (ROI).

Cross-Functional Collaboration: Work closely with the marketing and management teams to present data findings in a clear, understandable format.

Qualifications & Requirements

Education: Currently pursuing a Bachelor’s degree in Business Administration (BSBA), Financial Management, Hospitality/Human Resource Management (HRM), or a related field.

Academic Standing: Must be a Graduating Student seeking internship/OJT credit or practical work experience.

Core Expertise:

Proficiency in Business Analytics concepts and data-driven problem solving.

Advanced skill in Microsoft Excel (e.g., Pivot Tables, VLOOKUP/XLOOKUP, formulas, data management).

Familiarity with Data Tools (e.g., Power BI, Google Analytics, SQL, or basic reporting dashboards is a strong plus).

Strong Research Capability with the ability to synthesize findings into concise recommendations.

Soft Skills: Excellent analytical thinking, attention to detail, strong written and verbal communication, and a proactive attitude.

Work Location: In person