Marketing Intern

Role & responsibilities

• Assist in planning, developing, and executing marketing campaigns to promote the company's products and services.
• Identify potential customers and generate leads through online research, social media platforms, and other relevant marketing channels.
• Conduct market research to understand customer requirements, market trends, industry developments, and competitor activities.
• Support digital marketing initiatives, including social media promotions, online campaigns, and brand awareness activities.
• Assist in creating marketing content, promotional messages, presentations, and other marketing materials.
• Coordinate with the Sales team to share leads, track follow-ups, and monitor lead conversion progress.
• Maintain and regularly update customer databases, lead records, and marketing activity reports using MS Excel or Google Sheets.
• Assist in identifying new business opportunities, potential customer segments, and suitable marketing channels.
• Monitor marketing campaign performance and prepare reports on leads generated and campaign effectiveness.
• Support the team in implementing marketing strategies and achieving assigned targets.
• Participate in team meetings, brainstorming sessions, and promotional activities.
• Perform other marketing-related tasks as assigned by the reporting manager.

Preferred candidate profile

Educational Qualification:

• MBA/PGDM graduates, preferably with a specialization in Marketing.
• Freshers and candidates with relevant internship or project experience are encouraged to apply.

Required Skills:

• Good verbal and written communication skills.
• Basic understanding of marketing principles, digital marketing, and business development.
• Knowledge of social media platforms and online marketing techniques.
• Basic proficiency in MS Excel, MS PowerPoint, and Google Sheets.
• Strong research, analytical, and problem-solving abilities.
• Ability to identify potential customers and understand target audiences.
• Good organizational skills with attention to detail and accuracy.
• Ability to prepare reports, maintain databases, and manage multiple tasks.