Marketing Journey Architect

Marketing Journey Architect

Description -

Job Summary

The Journey Architect / Designer is responsible for blueprinting standardized, scalable customer journeys that translate go-to-market strategy into executable, multi-channel programs.

This role defines journey structures, builds reusable blueprints, and ensures consistent execution across markets—enabling a “design once, scale many” operating model.

Responsibilities

• Define Customer Journeys with GTM marketing teams
  Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.

• Develop Journey Blueprints
  Create detailed, execution-ready journey blueprints covering:

  • Stage objectives and outcomes
  • Signals and trigger logic
  • Channel sequencing and touchpoints
  • Content and engagement requirements

• Standardization & Reuse

• Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.

• Signal-Driven Orchestration
  Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.

• Strategy to Execution Translation
  Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.

• Governance & Quality
  Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
  Drive adoption of standardized journeys and reduce one-off designs.

• Cross-Functional Collaboration

Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.

Education & Experience Recommended

• Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field
• (Advanced degree such as MBA is a plus)
• 8–12+ years of experience in one or more of the following areas:
• Customer journey design / lifecycle marketing
• Marketing operations or revenue operations
• Demand generation, ABM, or digital marketing
• Go-to-market strategy execution
• Proven experience in:
• Designing multi-touch, cross-channel customer journeys
• Working with persona-based and account-based engagement models
• Translating strategy into structured logic (decision trees, workflows, rules-based automation)
• Familiarity with marketing automation and CRM platforms (e.g., Eloqua or similar)
• Strong stakeholder management and facilitation skills, with experience working across marketing, sales, and data teams

Preferred Certifications
NA

Knowledge & Skills
NA

Cross-Org Skills

• Strong cross-functional collaboration
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Mexico)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"