Marketing Lead - B2B Enterprise Solution

Company Description

GrowthDesk is a B2B Enterprise Solution focused on enabling FMCG, Consumer and Real Estate brands in activating shoppers, capture data and re-engage shoppers to drive growth. We empower businesses to achieve exponential growth through cutting-edge technology and strategic insights.

The GrowthDesk group comprises of its flagship solution, SKALE for data collection and shopper activation for FMCG companies, DREA a customer data collection and validation solution for Real Estate and GrowthDesk Studios, an award-winning agency.

Read more about GrowthDesk: https://growthdesk.com

Job Description

The Opportunity

We're seeking a highly strategic and results-oriented Marketing Lead to lead our marketing efforts and significantly contribute to our growth trajectory. This is a pivotal role for an experienced leader who can inspire and guide a small team, build scalable processes, and drive measurable outcomes. You'll be instrumental in shaping our brand presence, generating high-quality inbound leads, and directly impacting our sales success.

What You'll Do

As our team lead, you will be responsible for:

• Strategic Leadership & Team Management:
  • Oversee and mentor a team of junior marketers, providing guidance across all aspects of social media, content creation, newsletters, and other marketing activities.
  • Develop and implement comprehensive marketing strategies that align with GrowthDesk's overall business objectives.
  • Foster a collaborative and high-performing team environment.
• Inbound Prospect Generation:
  • Drive the execution of overall marketing priorities with a strong focus on generating high-quality inbound prospects.
  • Lead initiatives to meet meeting and lead targets, directly supporting overall sales initiatives.
• Marketing Operations & Automation:
  • Identify and implement automation into workflows to enhance the efficiency and effectiveness of marketing and sales initiatives.
  • Optimize processes to ensure seamless lead nurturing and hand-off to the sales team.
• Cross-Functional Collaboration:
  • Collaborate closely with the creative and performance marketing teams to ensure cohesive campaigns and maximized results.
  • Work in partnership with sales leadership to align marketing efforts with sales goals and support the entire customer journey.
• Budget Management & Optimization:
  • Monitor and meticulously track marketing budgets, actively allocating resources based on performance and ROI.
  • Continuously analyze campaign effectiveness and optimize spending for maximum impact.

Qualifications

What You'll Bring

• At least 5 - 8 years of progressive experience in marketing leadership roles, preferably within B2B Technology, SaaS or Agency
• Proven track record of developing and executing successful marketing strategies that drive inbound lead generation and achieve sales targets.
• Deep expertise across various marketing disciplines, including content marketing, social media, email marketing, and digital advertising.
• Strong understanding of marketing automation platforms and CRM systems.
• Demonstrated ability to lead, mentor, and inspire a marketing team.
• Excellent analytical skills with a data-driven approach to decision-making and budget allocation.
• Exceptional communication, interpersonal, and presentation skills.
• A proactive, results-oriented mindset with a passion for innovation and growth.

Additional Information

• • Attractive monthly remuneration with quarterly bonuses
• • Collaborative and dynamic work environment

• Regional exposure and opportunities

  • Remote / Hybrid work arrangement (WFH 4 days)