Marketing Lead

EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world ’ s leading companies to exchange innovative strategies, best practice and expert opinion – either face-to-face or online. We are looking for a senior events marketer to create attendee marketing strategies, execute all campaigns including email, digital and social and display a continued commitment to reporting and optimizations to ensure event success.

How will you contribute:

• Strategy - Concept, present and execute innovative marketing strategies
• Event Execution - Develop and implement the events ’ marketing campaigns for three events, annually. Typical campaigns include email marketing, social media, digital advertising and one-to-one high end invitation processes.
• Campaign management - Increase campaign efficiency through responsible and thoughtful data analysis to create meaningful optimizations that result in meeting all event KPIs

The ideal skills for this role are:

• Proven relevant strategic marketing experience
• 5+ years of experience in a senior events marketing role
• Client management experience
• Excellent written and oral skills
• Excellent knowledge of the events industry specifically B2B conferences
• Excellent understanding and experience working with 360 digital campaigns including PPC, programmatic, SEO, social media marketing etc.
• Excellent knowledge of email marketing and marketing automation platforms
• Experience working with website CMS, html and digital platforms. wordpress a plus
• Experience of email marketing Eloqua and Adestra a plus
• High level of numeracy, literacy and proficient at writing high quality marketing copy

#LI-Hybrid