Marketing Lead

At IT Partners, we're more than a Managed Service Provider. We're a strategic technology partner helping organisations across the Waikato use technology to grow, adapt and succeed.

We're looking for a Marketing Lead to build a scalable, future-ready marketing function  – one that strengthens our market position, puts AI and emerging technology to real use,  and supports our growth plans.

Before You Apply

A CV tells us what you’ve done. It doesn’t tell us who you are, and that matters to us as much as the track record. We’re hiring the person, not the resume: how you think, what you care about, and the character you’ll bring to the team and our clients.

These two questions are how we get at that. There’s no “right” answer – just a chance to show us your style and curiosity.

1. What’s the best piece of marketing you’ve seen recently that made you think, “I wish I’d done that”?
2. What’s the most useful AI experiment you’ve tried so far, even if it didn’t work?

Based outside the Waikato and open to relocation? Say so in your cover letter - we offer relocation support within New Zealand for the right person.

The Role

This is a hands-on role for an experienced B2B marketer who enjoys both shaping strategy and delivering it. Roughly 70% of your time will be leading marketing activity yourself – campaigns, content, brand and digital – and the rest leading and supporting a small team of two.

Day to day, that looks like:

• Working with our Sales & Marketing Manager to keep marketing pointed at what the business needs next, not just what’s needed now.
• Aligning and reviewing your team’s work, unblocking them, and developing their capability.
• Planning and running integrated campaigns end to end – brief, content, design coordination, distribution and reporting on what moved pipeline.
• Working with technical specialists to translate their expertise into material the rest of the business - and our clients - can actually use.
• Equipping our sales and technical teams with the messaging, collateral and positioning they need to represent IT Partners confidently in front of clients and prospects.
• Developing material that helps clients understand, adopt and get ongoing value from our services - onboarding content, guides, case studies, and communications that support the relationship.
• Building joint marketing activity with our technology and channel partners - co-branded content, campaigns and case studies that support how we go to market together.

Maintaining brand consistency and overseeing the website, so IT Partners presents a coherent, professional face across every channel. AI runs through a fair amount of this, and in practice means doing the above better:

• Using AI tools (Claude and others) to lift quality and output together, not trade for the other.
• Building semi-autonomous marketing workflows, rather than starting each asset from scratch.
• Strengthening AEO / GEO performance through structuring content and enablement material around the actual questions clients and prospects want to know.
• Using AI to analyse campaign and website data - what's working, what isn't, and what to try next - rather than only reporting on what already happened
• Experimenting deliberately: trialling new AI tools and workflows, keeping what valuable, retiring what isn’t, and being honest about the difference.

Who You Are

• 8+ years’ B2B marketing experience, ideally in technology or professional services.
• Commercially minded: you connect marketing activity to business outcomes.
• Experienced leading integrated digital marketing campaigns and strengthening brand positioning to support growth into new segments.
• Genuinely engaged with where digital marketing is heading - SEO, GEO, AEO, website optimisation – and can point to something you’ve tried.
• Confident using data to guide decisions.
• Confident translating technical detail into clear customer value alongside technical specialists.
• Ready to lead a small team, while staying hands-on
• Webflow experience is a plus.

Let’s Talk

We review applications as they come in, so don’t wait too long to get in touch.

If this role has sparked your interest or even just curiosity, we’d love to talk. Reach out via [email protected]