Marketing Lead

About the role

We are seeking a creative, communicative, and results-oriented Marketing Lead to lead our digital marketing strategy and social media presence. This role requires a combination of strategic thinking, leadership, and hands-on creative execution (including content creation & editing) to build a strong brand identity and increase engagement.

Key responsibilities

• Design, develop editorial plans, and manage content across all social media channels (Instagram, TikTok, YouTube, LinkedIn, etc.)
• Develop creative, viral, innovative, and trend-relevant content ideas to increase brand awareness and engagement
• Produce and edit visual and short video content (Reels, TikTok, Shorts) with attractive and professional visual standards
• Ensure all content output (copywriting, design, video) is consistent with brand identity guidelines
• Design and oversee omnichannel marketing campaigns (Paid Ads, Influencer/KOL Marketing, Events)
• Analyze social media and advertising performance (Meta Ads, TikTok Ads, Google Analytics) and prepare periodic optimization reports
• Lead, mentor, and direct the creative team (copywriter, designer/videographer, or freelancers)
• Collaborate with Sales or Product teams to ensure campaign messaging aligns with business targets

About you

• Minimum Bachelor's degree (preferably in Communication, Marketing, Visual Communication Design/DKV, or related field)
• Minimum 3 years of experience in Digital Marketing / Social Media, with at least 1–2 years in a Lead / Supervisor position (experience in digital/creative agency is a significant advantage)
• Proven portfolio of creative content/campaigns that have successfully increased awareness and engagement
• Proficient in editing software/applications (such as CapCut, Adobe Premiere, Photoshop, Canva, or Illustrator)
• Deep understanding of algorithms, latest trends, and features across Instagram, TikTok, YouTube, and similar platforms
• Proficiency with analytics tools (Meta Business Suite, TikTok Creator Center, Google Analytics)
• Understanding of Paid Ads fundamentals (Meta Ads & TikTok Ads) and KOL/Influencer Marketing strategy
• Strong leadership qualities, excellent communication skills, and strong time management
• Critical thinking, data-driven analysis, and proactive approach to generating new ideas