Marketing Lead

ROLE SUMMARY

We are seeking a results-driven Marketing Lead to develop and execute marketing strategies that drive growth through paid advertising, email marketing, social media, and AI-powered marketing tools. This role requires a balance of strategic thinking and hands-on execution to optimize campaigns, improve customer engagement, and deliver measurable business results.

Location: Remote / Hybrid

Reports To: Head of Marketing / CMO / Founder

Employment Type: Full-Time

Salary Range: Php 55,000 - 65,000 ++

KEY RESPONSIBILITIES

Email Marketing & Automation

• Develop and execute email marketing strategies focused on acquisition, retention, and re-engagement.

• Build and optimize automated email workflows and customer journeys.

• Segment audiences, personalize messaging, and conduct A/B testing to improve performance.

Paid Advertising

• Manage and optimize campaigns across Meta, Google, LinkedIn, TikTok, and other platforms.

• Oversee budget allocation, audience targeting, bidding strategies, and creative testing.

• Monitor campaign performance and drive continuous improvement based on data and ROI.

AI & Marketing Technology

• Utilize AI tools to enhance content creation, campaign execution, audience research, and reporting.

• Identify and implement automation opportunities to improve efficiency and personalization.

Social Media Management

• Develop and manage content calendars across social platforms.

• Create and oversee organic and paid social campaigns.

• Monitor engagement, manage community interactions, and track performance metrics.

• Identify influencer, partnership, and user-generated content opportunities.

Strategy & Leadership

• Develop marketing plans aligned with business goals.

• Manage marketing budgets and report on KPIs, campaign performance, and ROI.

• Collaborate with cross-functional teams and provide guidance to junior team members or external partners as needed.

QUALIFICATIONS

• Bachelor's degree in Marketing or related field.

• Minimum of 4 years of marketing experience, with strong expertise in paid advertising and email marketing.

• Experience with Meta Ads, Google Ads, LinkedIn Ads, and email automation platforms such as HubSpot, Klaviyo, Mailchimp, or ActiveCampaign.

• Strong analytical skills and experience with A/B testing and performance reporting.

• Experience using AI tools in marketing workflows.

• Strong social media strategy and content management experience.

• Excellent communication, copywriting, and project management skills.

• Proficiency in GA4, CRM systems, and marketing analytics tools.

Preferred Qualifications

• Experience in the outsourcing/BPO industry.

• Experience managing marketing budgets and small teams.

• Familiarity with CRM and marketing automation platforms such as HubSpot or Marketo.

Ideal Candidate

• Strategic and analytical thinker.

• Professional with a pleasing personality.

• Self-starter with a strong "can-do" attitude.

• Results-oriented, proactive, and highly organized.