Marketing Lead

Marketing Lead

Location: Remote / Asia preferred

Reports to: Co-CEO

About Vio Travel

Vio Travel is a fast-growing B2B Destination Management Company operating across Asia Pacific. We work with tour operators, travel companies and agents around the world, helping them create and book exceptional travel experiences across the region.

Our business combines experienced local destination teams with technology, including the Vio Travel online platform, to make it easier for our partners to discover, build and book travel across Asia Pacific.

As we continue to grow, we're looking for a creative, commercially minded Marketing Lead to take ownership of our day-to-day marketing and help us tell the Vio story.

The Role

This is a hands-on role for someone who can both think and execute.

You'll take ownership of Vio's marketing activity across content, digital, email, social, website and campaigns, working closely with our Sales, Business Development, Product and Destination teams.

We don't just want to inspire people to travel. We want to give travel companies compelling reasons to work with Vio.

Our marketing should showcase our unique experiences, experience stays, multi-day touring, fixed-price packages, destination expertise, people and technology — and ultimately help generate enquiries, engagement and bookings.

Key Responsibilities

• Own and deliver Vio's marketing and content calendar across our priority markets, products and destinations.
• Plan, create and deploy targeted EDMs, campaigns and email nurture programmes.
• Create engaging B2B content across LinkedIn, Facebook, Instagram, website and other relevant channels.
• Develop product-led campaigns showcasing Vio's unique experiences, hotels, touring, packages and destination expertise.
• Work closely with Sales and Business Development on campaigns that support account growth, lead generation and new customer acquisition.
• Promote adoption and engagement with the Vio Travel online platform.
• Manage and improve website content, SEO and visibility across traditional and AI-driven search.
• Use CRM and marketing data to segment audiences, re-engage customers and improve campaign effectiveness.
• Create sales collateral, presentations, case studies, videos and other commercial content.
• Coordinate PR, industry communications, customer testimonials and reputation activity.
• Use AI and marketing technology to improve content creation, personalisation, automation and productivity.
• Track marketing performance and provide clear monthly reporting on engagement, leads, traffic and campaign results.
• Work with Vio's destination teams to turn their product knowledge and ideas into compelling commercial campaigns.
• Coordinate external designers, freelancers and other marketing partners where required.

What We're Looking For

• 4+ years' experience in marketing, ideally within travel, tourism, hospitality or another B2B environment.
• Strong digital marketing, content and campaign management skills.
• Excellent written English and strong copywriting ability.
• Good understanding of SEO, email marketing, CRM, social media and digital analytics.
• Comfortable using AI tools and interested in how AI is changing marketing and search.
• Commercial mindset — able to understand that marketing ultimately needs to generate customer engagement and business.
• Creative, curious and willing to test new ideas rather than simply repeat what has been done before.
• Strong organisational skills and ability to manage multiple campaigns and stakeholders.
• Comfortable working independently within an international, remote team.
• Experience with Zoho or similar CRM/marketing platforms would be an advantage.
• Travel industry experience and knowledge of Asia Pacific would be highly regarded.

What Success Looks Like

You'll help Vio build a more consistent, measurable and commercially effective marketing function — increasing engagement with our customers, generating qualified opportunities for Sales, growing visibility in search and AI, increasing use of our online platform and making Vio stand out as the DMC travel companies want to work with across Asia Pacific.

What We Offer

• Remote and flexible working environment
• International team and exposure across multiple Asia-Pacific destinations
• Opportunity to take real ownership of Vio's marketing
• Scope to experiment with AI, automation and new marketing approaches
• Performance-based bonus
• Company-provided computer
• Opportunity to grow with a rapidly expanding international travel business