Marketing Lead

Company Summary:

At Aliquantum International Inc also known as “AQI” the DNA of our company is based on integrity, social responsibility and commitment. This is a solid foundation for our passion to make life more comfortable with innovative functionality and outstanding design for all our products. It is this corporate culture that forms a strong bond between our team all over the world. We feel continually challenged to inspire our customers and to offer only the very best products and services with innovative strength, teamwork, and premium brands. Our products are fun for kids of all ages making them inspiring and engaging.

Job Description:

The Marketing Associateis responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Coordinate the production of all promotional materials and marketing campaigns/trade events for retail and eCom initiatives. Reports marketing and sales results to senior executives. We are a cohesive team of talented and knowledgeable individuals seeking a new team member with equally strong marketing management and technical skills. Here’s an opportunity to work with some of finest and most passionate individuals!

Specific Duties and Responsibilities:

• Establishes marketing goals based on past project performance and market forecasts
• Create, execute and manage consumer communications, strategy media plans and retail strategies
• Coordinate with existing Licensors on all reporting
• Source new licensing opportunities and present to executives
• Research and analysis market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Coordinate creative development of promotional materials, advertisements, and other marketing-related projects for corporate exposure
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to executives
• Ability to work independently (self-motivated)
• Complete projects within required timeframes
• Constant problem solving
• Advanced skills in Microsoft Access, Excel, Word, PowerPoint and Outlook

Preferred Skills & Experience:

• Bachelor’s Degree in Marketing, Business or a Related Field.
• 3+ years' consumer product / brand management experience in a new product-oriented industry
• Knowledge of working within Toy Industry, Entertainment, or other Pop Culture Industry
• Knowledge of Marketing Strategies, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communications, Leadership, People Management, Detail-Oriented, Budgeting, Organization, Multi-Tasking.
• Ability to adapt to and manage changing priorities independently in a fast-paced environment
• Ability to manage multiple projects simultaneously with superior attention to detail
• Proven ability to do whatever it takes to get the job done while taking initiative and pushing projects forward under tight deadlines
• Ability to effectively represent brand internally and externally
• Motivated by challenges and possess a sense of curiosity
• Passionate about driving brand growth by better meeting consumer needs