Marketing Lead

Our client is a fast-growing institutional financial services business operating at the intersection of traditional finance, payments and digital assets .

Backed by a major international financial institution and other strategic investors, the company provides institutional clients with stablecoin FX execution, liquidity and near-instant cross-border settlement solutions across 80+ digital assets and 20+ fiat currencies.

Its global client base includes banks, asset managers, hedge funds, payment providers, corporates and digital asset institutions. The business is building regulated infrastructure designed to make cross-border capital movement faster and more efficient.

The Role

We are looking for an ambitious and commercially minded Marketing Lead to build and scale the company's marketing function.

This is a hands-on B2B marketing leadership role with a strong focus on institutional clients, demand generation, market positioning and revenue growth .

The successful candidate will work closely with Business Development, Product, Trading and senior leadership to strengthen the company's market position, identify priority customer segments and build a measurable marketing engine that supports enterprise growth.

Key Responsibilities

Brand Positioning & Communications

• Own and develop the company's positioning, messaging and brand identity.
• Build strong market recognition among institutional financial services clients.
• Lead PR, corporate communications and thought leadership.
• Manage the company website and external PR partners.
• Support SEO and broader digital visibility.

Demand Generation & Revenue Growth

• Build a B2B enterprise marketing strategy from the ground up.
• Develop measurable demand generation and lead nurturing programmes.
• Create multi-channel campaigns across content, email, paid media, social, events and ABM.
• Work closely with Business Development to generate qualified opportunities and support pipeline growth.
• Plan and execute industry events and other client-facing initiatives.

Customer & Market Intelligence

• Identify priority customer segments and new market opportunities.
• Conduct competitor and market analysis to support the wider GTM strategy.
• Use client insights and data to improve customer segmentation and targeting.
• Work closely with Sales, Product, Data and Trading teams.

Performance & Analytics

• Establish clear marketing KPIs and performance reporting.
• Measure campaign effectiveness and commercial impact.
• Use data and analytics to support investment and resource allocation decisions.

Leadership

• Build and scale the marketing function.
• Establish processes, KPIs and accountability.
• Work cross-functionally across Business Development, Product, Trading and senior leadership.
• Remain hands-on with execution while taking ownership of the overall marketing strategy.

Requirements

• 5-12 years of experience across marketing, growth, business development or go-to-market roles.
• At least 5 years' experience within financial services, fintech, payments, digital assets/crypto or a related sector.
• Strong experience marketing to B2B and institutional audiences.
• Experience targeting treasury, payments or FX audiences would be highly advantageous.
• Proven ability to build marketing or growth capabilities from the ground up.
• Strong understanding of how institutional financial services clients evaluate and purchase products.
• Experience generating measurable pipeline and commercial growth through marketing.
• Strong analytical skills and experience using marketing, data, AI and orchestration tools.
• Excellent written and verbal communication skills.
• Comfortable operating in both startup-style and structured corporate environments.
• Knowledge of crypto, stablecoins and cross-border payments is preferred.
• Highly proactive, independent and comfortable being both a strategic leader and hands-on executor