Marketing Lead

Role & responsibilities

• Drive store growth by increasing footfalls, active users, and repeat visits.
• Plan and execute BTL and hyperlocal marketing campaigns across store catchment areas.
• Conduct catchment and market surveys to identify potential consumers and understand local market opportunities.
• Drive door-to-door consumer outreach and engagement activities.
• Lead and manage the on-ground marketing team to achieve defined targets.
• Set team KPIs and regularly monitor team performance and productivity.
• Identify potential consumers within clusters and develop strategies for customer acquisition and engagement.
• Plan and execute campaigns, promotions, events, and consumer engagement activities.
• Monitor store-level performance and implement corrective marketing actions for underperforming stores.
• Work closely with Operations and Category teams to ensure smooth execution of marketing initiatives.
• Build strong community engagement and brand recall within J24 catchment areas.
• Identify opportunities for brand partnerships and marketing-led revenue generation.
• Take ownership of campaign execution and ensure marketing activities translate into measurable store performance improvements.

Preferred candidate profile

• Candidates with 2+ years of relevant marketing experience.
• Strong hands-on experience in BTL / ground-level marketing.
• Experience in door-to-door marketing and consumer outreach.
• Prior experience in managing an on-ground team.
• Strong skills in consumer interaction and customer acquisition.
• Experience in catchment surveys, market surveys, or consumer surveys.
• Ability to identify potential consumers and understand local market dynamics.
• Experience in planning and executing campaigns, promotions, and brand activation activities.
• Strong ability to track team performance and manage KPIs.
• Candidates who are proactive, energetic, ownership-driven, and strong in execution.
• Candidates comfortable working in a fast-paced, hyperlocal retail environment.