Marketing Lead - CODM

• Own the Thailand marketing strategy, roadmap, budget direction, and campaign priorities for CODM.
• Lead integrated marketing campaigns across seasons, version updates, game launches, local cultural moments, esports initiatives, and player lifecycle objectives.
• Translate business goals, player insights, and market trends into clear audience strategies, positioning, key messages, channel plans, creative briefs, and execution roadmaps.
• Lead and coordinate internal teams, agencies, and external partners across content, media, social, community, KOL/influencer marketing, esports, PR, and offline activations.
• Monitor campaign and channel performance, optimize media mix and budget allocation, and turn campaign learnings into actionable recommendations.
• Collaborate closely with regional and global teams to ensure strong local execution while maintaining alignment with broader business priorities.
• Mentor and support team members to improve marketing quality, execution speed, and consistency.

Job Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Around 3-5 years of experience in integrated marketing, brand marketing, digital marketing, gaming, entertainment, or related industries, with proven end-to-end campaign ownership.
• Experience managing game launches, live-service campaigns, community or esports activations, and multi-channel marketing programs.
• Strong experience in budget planning, agency and vendor management, campaign briefing, timeline management, and cross-functional stakeholder coordination.
• Strong analytical skills with the ability to translate player insights, market trends, channel performance, and funnel metrics into actionable marketing decisions.
• Strong understanding of social media, content, paid media, events, KOL/influencer marketing, and community engagement.
• Excellent communication, presentation, negotiation, and project management skills in both Thai and English.
• Genuine passion for FPS and mobile games, with a strong understanding of gaming communities and player behavior.
• Experience coaching team members and developing marketing playbooks or processes is preferred.
• Proficient in leveraging AI tools for content generation, data analysis, and process automation, with strong awareness of emerging technologies and the ability to quickly learn and adopt new tools.