Marketing Leads Generation Associate

About the role

The Marketing Leads Generation Associate is responsible for identifying, researching, qualifying, and nurturing prospective customers to generate quality sales opportunities. The role supports the Sales Team by building the sales pipeline, conducting outbound prospecting, maintaining accurate CRM records, and providing market insights.

Key responsibilities

• Research and identify potential B2B customers using Apollo, LinkedIn, Google, Facebook, directories, trade associations, and referrals.
• Build and maintain a database of qualified prospects and key decision-makers.
• Conduct cold calls, cold emails, LinkedIn outreach, and follow-ups.
• Qualify leads based on equipment needs, industry, fleet size, budget, timeline, location, and buying authority.
• Schedule qualified meetings and endorse prospects to the Sales Team.
• Maintain accurate and updated CRM records, customer profiles, interactions, and follow-up schedules.
• Assist with sales coordination, customer inquiries, meeting preparation, and opportunity tracking.
• Monitor competitor pricing, equipment brands, market trends, customer needs, and industry developments.
• Prepare weekly lead generation and status reports.
• Coordinate with internal departments as needed.

About you

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in lead generation, telemarketing, sales support, or business development is an advantage.
• Proficient in Microsoft Office, CRM, and online research/prospecting tools.
• Skilled in cold calling, cold emailing, and lead qualification.
• Strong communication, research, interpersonal, and organizational skills.
• Detail-oriented and capable of maintaining accurate records and documentation.
• Able to work independently, meet targets, and manage multiple tasks.
• B2B, heavy equipment, or industrial industry experience is an advantage.