Marketing Mana

About the Role

Lumistar is seeking a strategic, creative, and results-driven Marketing Manager to lead marketing initiatives, strengthen brand awareness, increase market penetration, and drive product sales.

The ideal candidate has strong experience in digital marketing, brand management, e-commerce, advertising, and campaign development. This role requires a professional who can develop effective marketing strategies, analyze market trends, manage campaigns, and lead a team toward achieving the company's marketing and sales objectives.

Job Description

The Marketing Manager will be responsible for planning, developing, implementing, and evaluating marketing strategies to promote Insta360 products and strengthen the brand's market position.

The role focuses on digital marketing, social media management, e-commerce campaigns, advertising, product launches, market research, and sales performance analysis. The Marketing Manager will collaborate with sales, creative, product, and e-commerce teams to ensure consistent brand messaging and effective execution of marketing initiatives.

Job Responsibilities1. Marketing Strategy and Brand Management

• Develop and implement marketing strategies aligned with company objectives and sales targets.
• Strengthen brand awareness, positioning, and market presence.
• Conduct market research and competitor analysis to identify business opportunities.
• Develop annual, quarterly, and monthly marketing plans.
• Ensure consistent brand identity and messaging across marketing channels.

2. Digital Marketing and Advertising

• Plan, execute, and optimize digital marketing campaigns across Facebook, Instagram, TikTok, Google, and other relevant platforms.
• Manage digital advertising budgets and monitor campaign performance.
• Analyze key metrics, including reach, engagement, website traffic, conversion rates, and return on advertising spend (ROAS).
• Identify opportunities to improve advertising efficiency and customer acquisition.
• Develop strategies to increase online visibility and generate qualified sales leads.

3. Social Media Management

• Oversee the company's official social media accounts and content calendar.
• Develop social media strategies to increase brand awareness and customer engagement.
• Coordinate with the creative team on graphics, videos, product demonstrations, and promotional materials.
• Monitor audience feedback, comments, and customer engagement.
• Evaluate social media performance and recommend improvements.

4. E-commerce and Sales Marketing

• Develop marketing strategies to increase online sales and product conversion.
• Coordinate promotional campaigns across authorized e-commerce platforms, including TikTok Shop, Shopee, and other relevant channels, where applicable.
• Oversee product promotions, pricing campaigns, vouchers, bundles, and seasonal sales activities.
• Collaborate with the sales team to achieve revenue and product sales targets.
• Analyze sales reports and customer purchasing behavior to improve marketing performance.

5. Product Launches and Promotions

• Lead marketing campaigns for new product launches and product updates.
• Develop product positioning, campaign concepts, and promotional strategies.
• Coordinate product demonstrations, marketing events, exhibitions, and brand activations.
• Prepare marketing materials that communicate product features, benefits, and competitive advantages.
• Ensure campaigns are delivered on schedule and within the approved budget.

6. Content and Creative Management

• Provide creative direction for marketing campaigns and promotional materials.
• Coordinate with graphic designers, video editors, and content creators.
• Ensure marketing content follows Insta360's brand guidelines.
• Develop creative concepts that showcase product innovation, functionality, and real-world applications.
• Review and approve marketing materials before publication, in accordance with company procedures.

7. Market Research and Performance Reporting

• Monitor industry developments, competitor strategies, and consumer trends.
• Track marketing campaign results and sales performance.
• Prepare monthly marketing reports for management.
• Recommend data-driven improvements to marketing strategies.
• Monitor marketing expenses and ensure efficient use of the approved budget.

8. Team Leadership and Coordination

• Supervise and guide the marketing team in executing campaigns and achieving objectives.
• Set team targets, monitor productivity, and evaluate performance.
• Coordinate with sales, e-commerce, creative, and product teams.
• Ensure timely completion of marketing projects and deliverables.
• Provide regular updates and strategic recommendations to management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of relevant marketing experience, preferably in a managerial position.
• Proven experience in digital marketing, brand management, advertising, and e-commerce.
• Experience managing social media accounts and paid advertising campaigns.
• Strong knowledge of marketing analytics, campaign optimization, and sales performance reporting.
• Excellent leadership, communication, organizational, and project management skills.
• Creative, analytical, proactive, and results-oriented.
• Ability to manage multiple campaigns and meet deadlines.
• Experience in consumer electronics, cameras, photography, videography, or technology products is an advantage.

Key Performance Indicators (KPIs)

The Marketing Manager will be evaluated based on:

• Achievement of marketing and sales targets.
• Growth in brand awareness and digital audience reach.
• Improvement in e-commerce traffic and conversion rates.
• Advertising performance and return on advertising spend.
• Successful execution of product launches and promotional campaigns.
• Social media growth and engagement.
• Effective marketing budget management.
• Timely submission of reports and completion of marketing projects.
• Overall contribution to business growth and profitability.

Pay: Php100,000.00 - Php150,000.00 per month

Work Location: In person