Marketing Manager

Context

Collective is an AI-powered sourcing agent built for recruiters and modern teams. We help companies find, engage, and hire top talent faster by automating sourcing workflows and augmenting human decision-making with intelligent tools. Our mission is to transform how hiring teams discover and connect with talent—making recruiting smarter, faster, and more scalable.

Missions

• Define and execute the overall marketing strategy aligned with company growth goals
• Build and manage multi-channel demand generation campaigns (paid, organic, outbound, events)
• Own brand positioning and messaging, ensuring consistency across all touchpoints
• Work closely with sales to generate qualified leads and optimize conversion
• Create high-impact content (case studies, whitepapers, website, social, email)
• Manage and optimize performance marketing campaigns (LinkedIn, Google, etc.)
• Analyze campaign performance and continuously improve ROI
• Organize and represent Collective at events, webinars, and industry meetups
• Build partnerships within the HR tech and recruiting ecosystem

Working Conditions

• Location: Brussels (hybrid or flexible work setup)

1. 4–7+ years of experience in B2B marketing (SaaS experience strongly preferred)
2. Proven track record in demand generation and pipeline creation
3. Strong understanding of growth marketing and performance channels
4. Excellent storytelling and content skills
5. Data-driven mindset with experience using analytics tools
6. Comfortable working in a fast-paced startup environment
7. Interest in AI and the future of work
8. Fluent in English; French and/or Dutch is a strong plus